Oleo Intense Permanent Oil Colour 5-77 Light Copper Brown Hair Dye, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free

I love both this shade of plum and the deep bordeaux. When you first colour your hair it will go quite dark almost black but after 2 washes it then goes a gorgeous deep plum that eventually fades to a beautiful deep burgundy and I love how it even works on dark hair, the deep red is also a beautiful shade and it conditions your hair while it colours it, absolutely the best dye for these plums and deep red shades ♥️ ♥️

I’m a hairdresser who usually sticks to salon formulas, but I needed a quick fix—and honestly? This delivered. The grey coverage was excellent, even on stubborn roots, and the tone came out as a cool, natural brunette without any of those dreaded red or warm hues. Application was smooth, no harsh smell, and my hair felt soft and conditioned afterwards—not stripped or dry. Would I recommend it as a regular go-to? Maybe not for lifting or big changes—but for grey coverage in a pinch? Absolutely. It’s a lot better than you’d expect from a boxed colour.

I recently tried Schwarzkopf Oleo Intense Permanent Oil Colour (shade 4‑60 Gold Brown), and here’s my honest take: ✅ What I Liked: Ammonia-free, oil-based formula, enriched with fair-trade argan oil, which left my hair noticeably soft, shiny, and stronger post-dye—especially when using the deep-conditioning oil mask included. Delivers bold, long-lasting colour with up to 100% grey coverage, especially effective on shades suited for dark blonde to brown tones. Contains patented HaptIQ bonding tech, which Schwarzkopf claims reduces breakage by up to 90%—and my hair did feel less brittle after use.

Love this colour

The Schwarzkopf Oleo Intense Hair colour Is lovely. Sadly this colour was too dark for me. I usually use the same brand but a red shade. After using this product, Your hair does feel nice and soft. The colour also lasts a long time.

Very easy to apply and the smell was quite mild. The colour is very nice, and the hair using the conditioner was soft and glossy. I am however, disappointed by the fact that after two washes my grey hair started comeing though. unfortunately, I won't be buying this product again.

Perfect colour many thanks

I left this dye on for 16-18 minutes. This colour is very strong i got it on my hand. So do be careful. I did wear gloves but I was worried about getting the bathroom in a mess so I was cleaning up as well. I should have gotten someone to do it for me. The light brown 5-10 has come out a little darker however I do really like it. My hair was 3 different colours before I used this. I have not been to a hairdresser or had my hair coloured in over 2 years. I can’t afford the cost. My hair colour before was a lighter auburn wisps of sun and slight wisps of grey at the top. I think the colour light brown 5-10 will lighten after a few washes. I don’t think I quite washed out the colour enough. I recommend it and would I buy it again absolutely. This has saved me a fortune. The first photo was taken 2 months ago, my hair has grown a little since then. As you can see in the next 2 pictures.