Brand Brilliance: elevate your brand, enchant your audience

I read Fiona's first book "How to style your brand" which I loved but this one takes you to an other level. The book is beautiful, inspirational, practical and I love everything about it. My favorite business book so far ;-)

Fiona Humberstone has written a "must-have" book for anyone starting a business, as well as anyone who wants to improve a business. The book is clearly written, along with gorgeous photography. You will be tempted to just flip through the book, just to look at photos, but there are so many nuggets of wisdom. I highly recommend visiting her website for the free resources she offers. If you take the time to do the exercises, you will be amazed at how much clarity you will gain - that was my experience, anyway. I continue to re-visit her book, especially for hints about photography and designing websites. So far, this has been my best purchase of the year. Yes, it's that good.

I cannot recommend this book enough. Humberstone demonstrates the brilliance of her thought with the brilliance of the book itself. Its ideas, color, layout and style are her examples of how to put her tips into practice, along with highlighting other businesses throughout. Humberstone offers concrete advice that accounts for the unique personalities of businesses. I have begun implementing her steps for my own business, my husband's business and a non-profit organization I volunteer for.

I bought this book because I loved the cover and - in a sea of books about branding and marketing - the book's own branding stood out. I think I read the first half three times before the messages started to click with me. Until then, I had the vague impression I needed to learn something from this book... but what...? About halfway through, I realized that I needed to backtrack a bit. I then read Cron's "Story or Die" and Hall's "Stories that Stick," to better understand my audience, my business, and - in a way - myself. Then, I was able to go back to "Brand Brilliance" and understand Humberstone's advice on an entirely new, deeper level. Though that may seem like a roundabout way to craft my marketing and message, it was perfect for me. The visuals in "Brand Brilliance" must have seeped into my brain and... well, they did SOMEthing that started the "ah-HA!" moments that followed. My website traffic immediately leaped 20% and my book income has been up more than 10% each of the past two weeks. While that might not dazzle many people, the results were so immediate, I know it's related to the domino effect that began when I read the first part of this book. So, my advice is: Read this book. Even if you think a lot of it doesn't apply to your business, keep reading. Explore more bedrock marketing issues (as I did) if you need to, and then go back to this book. I believe what's in this book - both the text and the visuals - can be a tremendous boost and long-term asset for any marketer... especially those of us with creative careers, working on our own.

This book is beautiful and inspiring. And it is so much more than that. The clear messaging in this book is smart and specific. I was afraid it wouldn't be too evergreen, but the content is so evergreen that it can be translated to many creative outlets. I love it. It is officially a staple feature on my desk.

Brilliant. Fiona does it again. Buy this book!

Really loving it this is a helpful book to set your mind in the right place to allow the expanding of your creativity. Recommend to anyone who is looking to revamp their image

This has been a helpful read for me! Usually business books just scratch the surface but this one really makes you work through each element of your brand and finally make decisions. I highly recommend for those that are looking to pivot their brand or start a new brand.

Ottime condizioni, a parte un paio di macchiette sulla copertina (che secondo me non sono indelebili) è praticamente nuovo. Il contenuto è fantastico, consigliato a chiunque abbia bisogno di una guida per creare o rinfrescare il proprio brand. Prezzo irrisorio ma la consegna piuttosto lunga (ma comunque entro la data indicata).

This book not only has excellent content that is easy to follow it is a beautiful thing to have. I will treasure it always. Fiona writes so well and is such an expert in her field, the case studies are stunning.

Ich habe bereits einige hilfreiche Worksheets von Fiona Humberstones Blog heruntergeladen, die mitunter abgespeckte Infos aus ihren Büchern enthalten. Diese geben zwar einen tollen Einstieg, aber wer seine Marke richtig auf Vordermann bringen will, sollte sich "Brand brilliance" besorgen. Hauptaugenmerk liegt im ersten Teil des Buches klar auf dem fokussieren und hinterfragen des Unternehmens. Im zweiten Teil wird die gestalterische Herangehensweise beleuchtet (Wirkung der Photographie, Struktur der Webseite etc.). Das erste Buch "How to style your brand" habe ich bisher nicht bestellt, da ich ausgebildete Designerin bin. Daher kann ich nicht beurteilen, ob sich der Inhalt doppelt.

Tengo los dos libros de Fionna, son inspiradores y prácticos para aplicar a las bases de tu branding. Me ha dado herramientas para crear la paleta cromática de mi marca con mucho sentido y coherencia. También me ha dado las guías para crear un "media kit" en el que me pondré en breve a trabajar.

Livro maravilhoso, recheado com dicas e informações práticas.