One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

**Review for *One Million Followers: How I Built a Massive Social Following in 30 Days* by Brendan Kane** ⭐⭐⭐⭐⭐ *One Million Followers* by Brendan Kane is an eye-opening and actionable guide for anyone looking to build a significant social media presence quickly. Kane, a seasoned digital strategist, shares his proven methods for achieving rapid growth on social platforms, drawing on his own experience and successful case studies. The book is packed with practical strategies, from crafting compelling content and leveraging data analytics to understanding audience behavior and using paid promotions effectively. Kane’s insights into the nuances of social media algorithms and engagement techniques are particularly valuable for those looking to maximize their reach and impact. What makes this book stand out is its emphasis on actionable tactics and real-world examples. Kane doesn’t just offer theories; he provides step-by-step instructions and proven methods that can be implemented immediately. His approach is refreshingly straightforward and results-driven, making it easy for readers to apply the concepts to their own social media strategies. *One Million Followers* is an essential read for marketers, influencers, and anyone serious about growing their social media following. Brendan Kane’s expertise and practical advice make this book a must-have for achieving social media success. Highly recommended!

I've been doing marketing for over seven years now and have read countless books on marketing and business and this is hands down and by far the best book on the subject that I've ever read (and I've read an ungodly amount of books on these topics), and it is super practical and "simple" to implement. So many books give really shallow content on marketing and how to gain more exposure for you or your clients, but Brendan really breaks it down and uses stories from a lot of the other leading experts in the field to really showcase how powerful marketing can be, and how effective the marketing practices have been for them, and for us if we use it. It's like having a bird eyes view of seeing how the best in the industry is going about their marketing that would normally be invisible to everyone other than those who are actually present for it. This book is filled with a ton of tactics that you can do TODAY to take your endeavors to the next level and really make an impact in the world or in someone's life. If you are a marketer or someone trying to get your dreams or vision heard this is the only book that you will EVER need about marketing. I highly recommend this book to anyone and everyone! The only regret that you will have is not reading it sooner! If you follow what he outlines and maps out in his book you will have HUGE success! Cheers to your success! And a huge thank you, Brendan, for creating this masterpiece! Also, on a side note, Brendan truly cares about his fans and followers and really goes the extra mile to help and provide support to them which is super rare to find nowadays! If you're ready to take you and your life to the next level then this is the book for you!

I gave a star rating of 4 out of 5stars because the book was good the first time through, but the more you go through it the more you relies the book could be better and can be condensed down and for those who are not as familiar with business or marketing then you will have to go look things up and though it is presented well it could be better. Even if you don’t read One Million Followers in its entirety, you will gain invaluable information from it. When you are done reading this, not only will you know how important your digital and social media presence is, but you will also understand how to do business in a hyper-connected digital world. This book provides you all the tools you need to grow and maintain your online presence as long as you are willing to put in the time and effort. No matter where you are in the world, I feel you can benefit from many topics in this book. Published in 2018 by Ben Bella Books, Inc. it is still relevant for today despite living in a fast-moving digital world. The author, Brendan Kane, is a growth hacker and business strategist, well known for helping brands establish, improve or maintain their social presence. One of his greatest accomplishments is pioneering the first ever influencer campaign to effectively promote Lakeshores movies. He has served as VP of Digital for Paramount Pictures and has worked with Disney, Fox, NBC, Netflix, and many other Fortune 100 Companies. Kane has helped several well-known celebrities such as Taylor Swift, Jason Statham and Rihanna. This book informs you of the process of targeting your audience, crafting your message, how to test and fine-tune your content among many other topics. The main theme of this book is that social media is of great importance and in the near future will only become further important. It is important to learn how to leverage it for your success regarding funding, investing and partners. For example, during the casting of Sansa Stark (Game of Thrones), Sophie Turner, was chosen based on her social media presence even though there were better actresses. The producers knew with her presence she could promote the show better than someone else. I think most of the theories are well-developed, but I do wish he would have taken out some fluff and provided some more in-depth information instead of him referencing his other books or other resources. He briefly mentions the Silicon Valley model of “fail hard and fail fast” which I think is a great model as we learn the most not through our successes but our failures. If you don’t have any basic understanding of social media marketing or business exposure this may be a harder read. This book teaches you how to build a long lasting and powerful brand. I’ve read a lot of business books and despite the flaws I think this is one of the best ones I’ve read as many of the concepts apply to everyone regardless of business size. I don’t think there are any true hacks in life as any success is from your hard work. Slow down, take your time to do it right and the only way you fail is if you quit. You need to create opportunity and do everything in your power to make your dreams a reality. If you are a new or serial entrepreneur who wants to make improvements, or if you are in charge of marketing, I would recommend this book. It is a great start for anyone who wants to learn about marketing, branding and the importance of both. So overall this book won't be for everyone, but It is still worth the read and has some great content.

There are hundreds of "how-to" books that have been written about leveraging social media, but there are three reasons why One Million Followers should be the first one that you read: 1. Experience. Brendan has worked with some of the world's most recognizable celebrities and corporations. If they trust his expertise and advice, you should, too. 2. Easy to understand. If you're not a millennial, social media may seem a bit frightening to use but it's clear that in today's era there's no better way to reach a wide audience in such a quick and cost-efficient manner. It's one thing to understand how to harness the power of social media, but it's another thing to be able to explain it clearly and concisely without lots of confusing technical jargon. One Million Followers is easy to read and understand so that anyone from an intelligent child to an aging baby boomer can implement Brendan's advice immediately. 3. More than just theory. Brendan practices what he preaches here. All of his advice has been tested in the real world. In fact, before he wrote this book he wanted to see if his methods would work for those who don't already have a large following -- and he gained a million real followers in just one month. The word "real" is an important distinction. Anyone can get a million bots to follow them. This book isn't about how to do that. It'll teach you how to learn what your audience wants and tailor your social media strategy accordingly. And the best part is that Brendan's strategies will work for anyone --whether you have currently one follower or 100,000 -- he'll teach you something new that will completely change the way you interface with your audience. I manage communications and social media for a large, nationally-recognized nonprofit with over 100k followers, and this is easily my favorite book about digital communications. Do yourself a favor and read this one before the others -- chances are, it'll be the only book you'll need to read.

Brendon Kane's book, One Million Followers, delivers on its promise and I am immersed in learning from this book. First, I must tell you that I have no idea what to do in the social media marketing world, I am a social worker and want to build a following for my children's life-skills business. I just assumed that I'd write some post and boost it and hope people would follow. Now, after reading this book, I'm very clear on my strategy, because this book is very clear on step by step instructions. The writing and organization of the book make sense, which is a great sign because the strategies in the book, on writing and being organized in your approach, are paramount to my success. I feel like I've discovered a secret recipe and am a bit surprised, happily, that Brendan is sharing his top-notch approach with the world. I will be launching my new business in March 2019 and will be implementing these strategies in early 2019 to gain a FB following. I will write a follow up review for everyone to let you all know how it goes. For now, I highly recommend this book. It has educated and changed the way I think about marketing in social media and gaining followers on FB.

I picked up this book as part of a research project in order to learn more about social media marketing. The cover caught my attention but my high expectations were proven wrong as I read Kane’s writing. The two hundred page book contained quite a lot of redundant chapters and points, mostly made up of (often repeated) anecdotes about Kane’s big-name clients. I personally skimmed through the second half of the book as I felt the chapter titles were more effective at telling the story than the content. In a nut shell: Brendan emphasizes the importance of targeting your specific user(s) and using consistent testing to create impactful, effective, and sharable content. He brings up the benefits of finding collaborators and utilizing the global audience. I recommend you read a online summary of the book instead. Its really not worth the money.

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