

🟣 Elevate your blonde game—shine bright, never brassy!
L’Oréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is expertly crafted to hydrate and neutralize brassy tones in blonde, bleached, highlighted, and silver hair. This vegan, sulfate- and paraben-free formula uses Hibiscus and purple dye to maintain vibrant, color-treated hair while protecting its moisture balance. Ideal for professional-grade color care, it’s designed for use 2-3 times weekly as part of a complete toning system.













| ASIN | B07P7L1HFN |
| ASIN | B07P7L1HFN |
| Best Sellers Rank | #1,836 in Beauty ( See Top 100 in Beauty ) #385 in Hair Shampoos |
| Customer reviews | 4.5 4.5 out of 5 stars (65,559) |
| Date First Available | 14 July 2019 |
| Item model number | 071249395349 |
| Item model number | 071249395349 |
| Manufacturer | L'Oreal - Hair Care |
| Manufacturer | L'Oreal - Hair Care |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
R**N
Affordable premium quality
Makes my hair soft and shiny and leaving a very exquisite scent.
J**E
Good product
So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry
J**E
Not obvious
I used this two times already on my reddish blonde hair but the difference isn’t obvious. It’s still a warm colour.
D**I
Left my hair soft and shiny.
Sulphate free Shampoo & conditioner. Color protection✨
B**T
Good product
Love it
L**B
Good for highlighted hair
Did not work on my hair as it is not bleached . But worked for my sister who has highlights
W**A
Keeps the hair's colour
Very good
C**R
Good
Good product. We can’t find it easily in stores.
I**S
Great
Y**E
The L’Oréal Paris EverPure set is an excellent choice for those looking to care for blonde, bleached, silver, or highlighted hair. This purple toning shampoo and conditioner duo, free of sulfates, helps neutralize brassy tones while maintaining a vibrant, even color. Its gentle formula protects the hair’s natural moisture, leaving it soft, shiny, and healthy-looking. With a 4.5 out of 5-star rating and over 32,000 reviews, it’s a highly praised product for its effectiveness, pleasant scent, and salon-quality results at home.
D**C
This works much better than the expensive beauty supply brands. The color is a deep, dark blue purple, rather than the standard weak purple, so it removes much more of the brass than the purple products do. Plus it stays in longer than if you use the shampoos so it works better and it’s really thick.
M**D
It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.
L**A
This purple shampoo and conditioner duo works wonders! It tones brassiness beautifully, leaving hair bright, fresh, and soft. The formula smells great and doesn’t dry out hair like some others. Perfect for maintaining blonde, silver, or highlighted hair between salon visits!
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