Permanent Liquid Hair Color for Gray Coverage, Light Brown

I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.

Works really well to tint my brows! Perfect color. Easy to do.

Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.

The INTENSE formula is a game changer. Great color saturation and shine. Long lasting.

Very dependable product. This brand is true to color and easy to match to your hair color

Covers well and although not totally fade resistant from the sun, it lasts well. I’ve been using this product for many many years

Great product. Same brand as my hair dresser uses when I go. Way cheaper to do touch ups at home in between visits. Cheaper than Sally beauty too!

The product smells super strong, it covers just enough, but it leaves my hair a little dry. The color fades after washing. However, it's a relatively good product.

As advertised

Me gusto el resultado final a nivel de suavidad del cabello y brillo pero compré castaño claro y me quedó bastante oscuro. Creo que hay que elegir un nivel más claro para obtener el color buscado.

Found it love it excellent coverage easy to use love this product

Update: I bought this hair colour again and it this time gave me hot roots. I had to use another product. The colour wasn’t rich this time around. I won’t be using it again. I have tried EVERYTHING to colour my gray (which I have had since age 12!). Typical hair colour fades and I have to redo my roots in 2 weeks. Not so with Wella! The colour is even and I have never had “hot roots”. I highly recommend!

Worked exactly perfdxt for what I expected