LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Porcelain - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

Amazing foundation for women +40. Doesn’t settle in your fine lines, and has buildable coverage without looking cakey. The shades might be a tad darker than it shows in the ads, so you might want to go with a shade lighter than you would normally wear…. As I said, it’s easy to build up the coverage, so with more layers, it gets a little darker, which is why I would recommend going with a shade lighter than you would normally get. I’m a medium, and the medium gets too dark for me after two or three applications…. With a lighter tone, it’s easier to blend into a darker shade, if you need to. But if it’s too dark to begin with, it might be harder to tone it down…. Overall, I love this company. I’m not a heavy makeup user, and usually apply it once or twice a week , if I’m going out. So this is perfect for me, bc I prefer the natural look as opposed to the glamour makeup look that seems to be so popular now…. I don’t have the time or patience for contouring and highlighting, or baking and airbrushing… this stuff simply covers up redness and slight blemishes with one sweep of the brush, and gives a fuller coverage with each layer, without giving that cakey look that liquid foundations are so famous for. (And the reason I’m TERRIFIED of wearing makeup in general…. 😫Base lines😫) As I said, I only wear makeup 2-3 times a week, and I bought this compact 3 months ago. Regardless of how often you use it, I can guarantee it will still last longer than most powder foundations you’ve used in the past. And it feels lightweight and breathable…. Try it and you won’t be disappointed!!

I'm almost 60/F, some wrinkles and a fair amount of discoloration, red spots, and sun damage, esp. on cheeks.This foundation (baked balance and brighten, color FAIR) is really easy to use. Feels like nothing, even when building. I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option - like a retracting kabuki, as recommended - might work better for building.Very good coverage on bare skin (moisturizar only), pracrically perfect over an inexpensive primer. Almost all my flaws disappeared, even without concealer.Did not settle in wrinkles, either. I FEEL PRET-TY, OH-SO PRET-TY!...or, at least, "not bad for an old broad, not at all!".I do find that using primer is better over large pores and significant discoloration, such as have I. I used a budget brand with spf 30 and the foundation went on perfectly.It's FAST, too. The longest part if the process is waiting for the primer to dry, maybe 1-3 minutes.Found it difficult to shade match - but to be fair: When is it *not* difficult?Would be a very nice thing if Laura Geller Beauty offered an inexpensive "sampler" (say, $5.00 for just enough product for 1/2 face in two adjacent shades) to help in this process.I tried "PORCELAIN" first, but it was just a tad too light. The model wearing "FAIR" looks like an olive tone to me, whereas (I think?) I'm more peachy, like the "LIGHT" model - but I'm super pale...but ... but.. hem ..haw..Seems really wasteful to open, use once and return a full product to try a color that isn't quite right, as I have. "Samplers" would really help reduce the volume of product returns, not to mention reduce waste and carbon footprints - just sayin'.Step up,😀Laura Geller. Make the planet as beautiful as you have me!

I am 50-something with good skin (thank you Mom) and few wrinkles. I rarely wear makeup, but when I do, I prefer powder or mineral makeups to creams or liquid foundation. I tried Laura Gehler last year and I like it. It seems to add warmth, even out my skin tone, and provides good, natural-looking coverage.Finding the correct shade is tricky. I purchased makeup that I can use when my face is tan, and then I purchased one shade lighter which works well at other times. I hadn't originally planned on using the makeup this way, but it works. I find I can use the lighter shade first, then use the darker shade to add warmth to my cheeks before using blush.It doesn't take a lot to get good coverage, and it lasts all day. If I slowly blend it into my skin, taking time to evaluate the coverage along the way, I get the best results. There's no scent to the powder, which is great! The matte finish looks natural and it works really well with skin primer too.Once you find the right color for your skin, you'll likely be happy using this product. I recommend it.

I was skeptical purchasing this type of foundation. I find many foundations are either too heavy, don’t cover as I wanted, or the color is off.I bought the Laura Gellar baked foundation with high hopes. I wasn’t disappointed. Not only was the shade I chose, perfect, it went on flawlessly. Buildable coverage if needed. Goes on very well with a kabuki brush, which I already had. It feels almost like I’m wearing nothing in my face, yet I see the remarkable results. I used this over the spackle cream, which also was lightweight, barely felt as if I was wearing it. Between both of these products, I got the result I wanted. Sheer coverage, lightweight, and excellent light coverage, with no signs of it settling into creases. As a more mature lady, I would definitely recommend.