hello Mighty Multitasker Fluoride Toothpaste, 8-in-1 Toothpaste with Minty Flavor, Anticavity, Antigingivitis, Antisensitivity, Strengthens Enamel and Whitens, 4.0 Oz Tube

I got this because it's SLS-free (sodium lauryl sulfate) AND has fluoride. Most SLS-free toothpastes don't have fluoride. More on that later. It's nice and minty, feels like toothpaste (isn't chalky or pasty like baking soda), has very clear labeling, and the squeeze bottle works as it should. You'd be surprised at how many similar products miss many of those features. So for those reasons I'm giving this five stars because it meets all my needs without any of the problems I've had with Crest whitening or other big brand products. Does it whiten? I can't quite tell. But it cleans my teeth effectively and seems to last a long time. My only gripe is I wish it came in bigger/cost-effective tubes. But that's not a big deal. I'm including this next section in case anyone out there is going through what I went through. Now as for SLS: it's frequently used in toothpaste as a foaming agent. But it's also used in lotions and other topical applications, where it often causes skin irritation, especially for those with sensitive skin. Those things combined in your throat strip away protective mucosa which can lead to increased canker sores and other discomfort - but that wasn't the problem for me. At least, not the main problem. And just to be clear, I'm not bashing SLS. Some people aren't sensitive to it. I didn't think I was either. But here we are. In my case the extreme foaming caused me to gag severely and I developed a sensitivity to the point where I couldn't make it through brushing my teeth without almost vomiting. And I'm not talking about aggressively brushing my tongue or anything like that. My throat would close up and I would start getting esophageal spasms. At first I thought it was the mint, but I've had other mint products to no ill effect. So I thought maybe it was just the mint in that product. So I tried a different product but the same thing happened. Then I remembered hearing about SLS. So looked into it and the symptoms seemed possibly connected. I tried finding an SLS free toothpaste and lo and behold none of the issues happened. None of the gagging, none of the spasms, nothing. Unfortunately, that toothpaste (Tom's) didn't have fluoride, which I had somehow missed. But at the time, I couldn't find any toothpastes that were SLS-free and had fluoride. Except for this one. Things have probably changed since then (mid 2023) or maybe I just didn't look hard enough. But whatever the case this fits the bill, and for that I'm grateful.

This toothpaste works like it says it does. I wanted to return it for Crest Toothpaste. I did get a refund,but feel guilty because this product works great. Hello,cleans, brightens, gives my teeth the floride it needs, and non abrasive. Not messy . I have sensitive teeth and Hello comes through like a charm. Definitely worth buying. In my opinion, it works better than Crest. Great for the price, too.

I love any kind of hello toothpaste. It leaves your mouth with a clean feeling. When you rinse, you don’t taste toothpaste, but your mouth is fresh

LOVE this. Way better than toothpaste with nasty chemicals. Toothpaste is refreshing and not as disturbing to use it’s actually pleasant to use. I love it. It taste great too, and it makes my mouth feel fresh for a lot longer.

Works great! no sls and with stannous fluoride! great for mornings.