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✨ Glow like you mean it — flawless, fresh, and totally ICONIC!
ICONIC LONDON Underglow Blurring Primer is a lightweight, vegan, and cruelty-free makeup primer that blurs imperfections and minimizes pores with a demi-matte finish. Enriched with champagne pearls and blue-light protection, it delivers a radiant, candlelit glow while ensuring makeup lasts all day. Perfect for all skin types, it preps skin for a flawless, fresh-faced look that feels breathable and natural.
| ASIN | B0BB313T4N |
| Age Range Description | Adult |
| Best Sellers Rank | #16,214 in Beauty ( See Top 100 in Beauty ) #50 in Foundation Primers |
| Brand Name | ICONIC LONDON |
| Color | neutral |
| Colour | neutral |
| Container Type | Bottle |
| Country as Labeled | American Samoa |
| Coverage | Light |
| Customer Reviews | 4.2 out of 5 stars 817 Reviews |
| Finish Types | Radiant |
| Item Dimensions | 40 x 40 x 104 millimeters |
| Item Form | Cream |
| Item Weight | 0.3 Pounds |
| Item form | Cream |
| Manufacturer | ICONIC LONDON |
| Manufacturer Part Number | FD21030 |
| Material Type Free | Cruelty Free |
| Material type free | Cruelty Free |
| Model Number | FD21030 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Blends imperfections and gives a radiant shine |
| Recommended Uses For Product | evening out skin tone, concealing blemishes or discoloration, minimizing the appearance of fine lines and wrinkles |
| Recommended uses for product | evening out skin tone, concealing blemishes or discoloration, minimizing the appearance of fine lines and wrinkles Recommended uses for product evening out skin tone, concealing blemishes or discoloration, minimizing the appearance of fine lines and wrinkles See more |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Specialty | Mattifying |
| Unit Count | 27 Milliliters |
T**A
Very nice glow
I love it
C**N
Great primer for mature skin!
Great primer for mature, dry and even combo skin! Gives a dewy glow without being oily and helps foundation look smoother. It helps make foundation last all day, even in high humidity. If you have combo skin, you may need to lightly blot away oil about halfway during the day. If you have mature skin that is dry or changing, this will be a great addition to your makeup routine! It has a thin texture instead of the thick silicone primers that I have used in the past. It does have a light smell (reminds me a little of cocoa butter), but it dissipates quickly and you cannot smell it very long after application. It has not irritated my sensitive skin at all.
K**Z
Love the Iconic London Underglow Blurring Primer!
I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!
S**E
Great
Great product
A**E
BEST primer
Best primer I have used, works well under foundations (tried with Armani luminous silk, and dior stick)
A**N
Smooths and blurs fine lines and blemishes
This is my favourite primer . It goes on so smoothly. Blurs any imperfections. I often just wear by itself without makeup for the natural look. Under foundation it smooths and hydrates with no drying or caking. You will find you will use a lot less foundation.
Trustpilot
2 weeks ago
4 days ago