Dentist Formulated Kids Toothpaste, Strawberry Flavor & Unicorn Approved, Fluoride Free & SLS Free - 3.75 Oz

Love this for our kids. Great taste. It’s okay if they swallow it. A tiny bit goes a long way so I can justify the price. Fluoride free. It’s thinner consistency than regular toothpaste so I store it cap-side-up. Neither of our kids have had cavities using fluoride free toothpaste all these years. I love the blue adult Lumineux paste for me as well as their whitening strips…no sensitivity with either!

This toothpaste isn’t how others have described. It’s slightly sweet but zero mint. Definitely not overly sweet as some have suggested. It has a very faint strawberry flavor and perfect for a child that hates mint. It is a paste and not a gel. It is in no way unicorny except for the outside packaging. All the kids enjoy using it.

My son has been using this toothpaste for a couple of years. He loves the flavor of it! He's always willing to brush his teeth when he knows this is the toothpaste he's getting. You can always expect him to say "mmmmm" and rubs his belly after we start the process of brushing. It's not gritty and it's made with only good ingredients! Definitely a toothpaste we will continue to buy.

I love this toothpaste for the kids, love the ingredients. The only thing my kids don't like is the strawberry flavor isn't strong enough, They don't like the taste of mint and they overpower the strawberry. Other than that, I love it to keep their teeth clean and healthy.

Well the kids loved it. Taste is good smell is good. It’s just great all around. Like they say. Oral perfection

I've been looking for a flouride free toothpaste that is more abrasive than gel for actual cleaning of the teeth and something that tastes good for my toddler. I've tried many toothpastes, gels, powders, etc. Including uncle harry's (which I love for myself) and Tom's (I used to use) but nothing satisfied mine or my daughters needs as far as healthy ingredients (Tom's used to satisfy, but now disappoints me) and Flavor. My sister, a product ambassador, turned me onto lumineux. We gave it a whirl. I loved the ingredients and even though it took a couple days my daughter decided she liked the flavor. I am now on a subscription for this toothpaste. We love it and haven't met its equal yet. Thanks lumineux. You've restored my faith in floride free toothpaste again.

Good toothpaste. My daughter, who I bought it for, decided not to use it at the end, because the flavor is slightly minty, but that's a personal preference. My younger daughter likes it.

This is the most disgusting toothpaste I’ve ever tried. It doesn’t taste anything like strawberry. It tastes like Avon perfume on a mint gum wrapper from the bottom of an old ladies purse. And I grew up in a hippy household with natural toothpastes, anise, fennel, baking soda, and this it the WORST. My kid hated it. And I hate it.