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♻️ Clean smarter, live lighter — laundry that fits your values and your vibe.
Seventh Generation's Ultra Concentrated EasyDose Laundry Detergent offers 66 powerful loads in a compact 23oz bottle, using 60% less plastic and 50% less water than traditional detergents. Its advanced enzyme formula removes tough stains while being free of dyes, fragrances, and artificial brighteners, making it ideal for sensitive skin and eco-conscious households.

















| ASIN | B07H45S491 |
| Best Sellers Rank | #423,766 in Health & Personal Care ( See Top 100 in Health & Personal Care ) #2,063 in Liquid Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Country of Origin | USA |
| Customer Reviews | 4.6 out of 5 stars 4,029 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913447053 |
| Item Dimensions | 17.4 x 19.1 x 22.7 Centimeters |
| Item Form | Laundry Detergent |
| Item Weight | 1.44 Pounds |
| Liquid Volume | 23 Fluid Ounces |
| Manufacturer | UNILEVER DIV CONOPCO INC |
| Material Feature | Concentrated |
| Material Features | Concentrated |
| Model Number | 732913447053 |
| Net Quantity | 683.1485 Milliliters |
| Number of Items | 1 |
| Part Number | B07H45S491 |
| Product Benefits | Superior stain removal |
| Scent | Free & Clear |
| Skin Type | Sensitive |
| Specific Uses For Product | Hypoallergenic, Stain Remover |
| UPC | 732913447053 |
| Unit Count | 683.1485 Milliliters |
C**E
Little Bottle but Loads of Washes
I've tried many sensitive skin, fragrance free washing detergents and this is the one I keep coming back to. Seems to wash my clothing well, no issues with skin and totally fragrance free. I had to get over the thought that I needed to use a larger amount of detergent per load. One squirt is all that is needed with this detergent. It also has not taken the colour out of my towels when I squirted it into the water directluy onto my clothing and towels. I am really bad about not following the directions about filling your washer with water and detergent BEFORE adding my clothing as I am always in such a rush. So many of the other liquid detergents have left discolourations on my towels but not this one.
L**I
Finally Found the Perfect Laundry Detergent
fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smell—just clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents.
B**A
Extremely compact
This detergent is extremely convenient due to its small size. I hate having heavy and bulky things of laundry detergent taking up space. This bottle is so much smaller than most and provides the same amount of washes if not even more. No scent, easy to dose with the built in mechanism. Seems to wash clothes well enough.
A**Y
Great for highly sensitive skin
I have a very hard time finding products that don't irritate my skin. I can't use any fragrance and there can't be harsh chemicals or my skin gets really itchy. This product doesn't irritate my skin at all, yet it works well enough to take dirt and smell out of my clothes. I work with dogs so my clothes are really stinky, using other detergents I could still smell it after washing. This stuff cleans the clothes properly and doesn't leave clothes smelling like they're still dirty, which is hard to find in a gentle, scent free detergent! Highly recommend to anyone suffering with sensitive skin, and a bonus that it's cost efficient compared to other sensitive skins products.
R**.
I am surprised how much I like this detergent
I had my doubts. But this laundry detergent solves two of the biggest problems we have in our household: people using too much detergent and leftover detergent on clothes causing skin issues and making clothing get dirty faster. Most laundry products have a cap with an invisible line that we are supposed to be able to see in order to measure the amount. But it is human nature that if a little is good, then more is better. This isn't the case with soaps and detergents as they can often leave a residue on the clothes which attracts dirt or causes skin issues. Having the measuring system in the bottle itself is awesome and this gets the clothes looking and feeling cleaner than any other product I've tried so far. Although, with our water, the detergent works better if I put a bit of vinegar in the fabric softener compartment.
Trustpilot
4 days ago
1 month ago