How Brands Grow 2 Revised Edition

A seminal, authoritative, definitive book on growing brands. It clarifies, dispels and/or challenges many existing conventions and beliefs in marketing and advertising. Must read for marketers. If you're buying this in India, please avoid the seller, Sunrise Book Store. They're cheats and will sell it for anywhere between 50 to 100 percent markup. Would recommend buying it from any other seller.

I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.

EXCELLENT

A qualidade material do livro (capa dura), a rapidez de entrega...tudo 5 estrelas! Quanto ao conteúdo, o livro é mesmo excelente. Mind blowing!

Ok but not much news versus part 1. Should been an update of part 1, not a different book.

A must read for any marketer or commercial leader who wants an empirical based approach to growing their business (brand).