Hello Activated Charcoal Toothpaste, Fluoride Free with Activated Charcoal, Teeth Whitening Toothpaste with Fresh Mint and Coconut Oil, No SLS, Vegan, Gluten Free, 3 Pack, 4 OZ Tubes

Sooooo bad

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Very good

So far so good, will update my review after 2 months if this is effective teeth whitening

Everything you expect in toothpaste (taste, texture, quality of ingredients, clean finish) and fun. We have made brushing teeth a game because it’s black instead of normal toothpaste colors. It’s hilariously fun to go from foamy black dribble to a great mouth feel after. I’m not sure about the whitening or if it improves bad breath because we just got it but I really enjoy brushing with this toothpaste. Definitely recommend!

not for me

I switched to this because I wanted something fluoride-free and kept seeing charcoal toothpaste mentioned everywhere. Figured it was worth trying, especially since I drink a lot of coffee and tea. The fresh mint taste is nice — not too strong, not too weak — and my mouth does feel clean after brushing. That part works well. The texture is smooth, doesn't have that gritty feeling I was worried about with charcoal. But the whitening? I've been using it for about three weeks now and honestly haven't noticed any real difference in the color of my teeth. They feel cleaner, sure, but they don't look whiter. Maybe it takes longer, or maybe it's more about preventing new stains than removing old ones. Either way, if you're buying this specifically for whitening results, just manage your expectations. The three-pack is convenient though, and I do like that it doesn't have all the sulfates and artificial stuff. It's become my regular toothpaste now, just not for the reason I originally bought it. Good for daily use if you want something more natural, just not a whitening miracle.