Services Marketing: People, Technology, Strategy
Product ID: 39006936
C$140720
1
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Description
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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| Best Sellers Rank | #10,312,893 in Books ( See Top 100 in Books ) #4,803 in Business Marketing #36,336 in Marketing (Books) |
| Customer Reviews | 4.2 out of 5 stars 12 Reviews |
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