Kogan Page Sales and Marketing Channels: How to Build and Manage Distribution Strategy
Product ID: 381581610
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Buy Kogan Page Sales and Marketing Channels: How to Build and Manage Distribution Strategy by Dent, Julian, White, Michael online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: You can see from the post its thatlocate pure gold this book has been both well read and fruitful. It serves both as a very readable introduction but also an advanced primer. As a Marketing and sales professional I found this stimulating and entirely practical. Recommended. Review: This book is great for understanding how to manage channels. It is less about "distribution strategy" within the firm's overall marketing strategy, but more about how to define and optimize channels. I highly recommend it.
| Best Sellers Rank | #162,509 in Books ( See Top 100 in Books ) #120 in Retailing Industry #916 in Marketing #1,067 in Management Science |
| Customer reviews | 4.6 4.6 out of 5 stars (18) |
| Dimensions | 23.5 x 2.11 x 25.7 cm |
| Edition | 3rd |
| ISBN-10 | 0749482141 |
| ISBN-13 | 978-0749482145 |
| Item weight | 708 g |
| Language | English |
| Print length | 384 pages |
| Publication date | 3 April 2018 |
| Publisher | Kogan Page Ltd |
A**R
You can see from the post its thatlocate pure gold this book has been both well read and fruitful. It serves both as a very readable introduction but also an advanced primer. As a Marketing and sales professional I found this stimulating and entirely practical. Recommended.
S**L
This book is great for understanding how to manage channels. It is less about "distribution strategy" within the firm's overall marketing strategy, but more about how to define and optimize channels. I highly recommend it.
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