Ito En Matcha Green Tea, Sweet Powder, 17.5 Ounce (Pack of 1), Sweetened Green Tea Powder

If you're a matcha lover who prefers a sweet, easy-to-prepare cup, this is your matcha. I’m on my third bag already, and it's officially a household staple. Whether it’s an iced latte in the afternoon or a warm pick-me-up in the morning, this powdered matcha has become a go-to for us. The sweetness is perfectly balanced—not overly sugary, but enough to smooth out matcha's natural bitterness—making it taste like a café-style latte without the extra fuss. It offers great value for the quantity and quality you get, easily rivaling more expensive brands. It dissolves quickly in both hot and cold drinks without any gritty texture, and it’s versatile enough for lattes, smoothies, or even matcha lemonade. While it may not be the right choice for those who prefer the raw, grassy flavor of high-grade ceremonial matcha, and the drink can sometimes look a little murky, the taste more than makes up for it. Overall, this is a sweet, convenient, and delicious matcha powder that delivers consistent flavor and great value, perfect for daily enjoyment.

I decided to try this brand after I've finished my Jade Leaf Oraganic Ceremonial Matcha Barista Edition and lemme tell you, this Ito En Matcha tastes the same if not better while being 10x less expensive. Also it's great that the mix already has sugar so I literally don't even need to do anything else. I just add milk and blend. I just use a cheap milk frother and it blends better than the Jade Leaf matcha. It's the perfect sweetness and it tastes very good and has a nice fragrant. 5/5 recommend.

It taste really good, make sure its well mixed or blended. Good hot and cold and the texture is just right. It turns out dark green.

Soooo yummy, way better than scooters matcha & a million times cheaper!! Buying again & again!!

This used to be my childhood, I had like two of these a day every day, and it tastes pretty good, it's not ceremonial grade or anything at all. but its definitely good for your lattes, shakes, or whatever you want to mix this with. I like to put them in protein powder and it isn't chunky it mixes well. Would recommend this if you want matcha just to mix it into a latte or some other beverages.

I really enjoyed this. I tried preparing these multiple ways as a latte with milk. My favorite ways is to add 3 shots of almond milk, (I don’t like pulling out measuring cups) stir well, then pour over ice. Or add the milk to my frother and either choose hot or cold. If I choose to do it this way I stay near by to turn it off before it over flows. I guess I can also put less milk in it. To me it’s the perfect amount of sweetness.

Perfect taste. Not too sweet, just the right amount. I didn't follow the directions on the package because I wanted my cup of tea to be more than just 1/2 cup, but it came out delicious. For about 1 cup of milk, I used 5 tsp of matcha powder. I did not use any water. I heated up the milk then added the powder and frothed it for about 15-20 seconds with a handheld immersion blender since I don't have a frother. It came out perfect. Creamy and frothy. I think the key is to really froth it if you have the means. I will definitely buy again and would recommend, especially for beginner matcha drinkers and makers like me.

The best matcha I’ve tried. Initially I wanted to get the sugar free as I like to add my own sweetener however, this was a happy accident as there is really not that much sugar in it at all. (don’t get me wrong. It is still quite sweet, but not cloyingly so). It has become my new favorite drink goodbye to $10 Matcha lattes at you know where. It is very drinkable gives me just enough energy without making me feel shaky. Actually it helps me feel relaxed as well. The bag is super handy and seals tight after each use and I absolutely love the nice bright green tint in my glass. I must buy for Matcha tea lovers

Espectacular , repetiré seguro

Ich habe ihn mir gekauft durch eine Arbeitskollegin, dufte probieren und empfand ihn als sehr sehr lecker. Schön leicht, überhaupt nicht „grasig“ und man kann ihn ja selbst in den Joghurt mischen. Gutes Zeug!

I add this powder into 100% matcha extract powder to reduce its bitterness. It is not overly sweet and tastes pretty good.

While this product is sweet like I wanted- trying to recreate a Starbucks green tea latte, the Color is very poor. I hate lors of matcha experience- and the color in a latte is almost brown. This leads me to not enjoying my latte as much. The Color is supposed to be vibrant green for the best matcha. I assume this is sweetened culinary grade. I will be looking for a new sweet matcha.

Great product, with sachets of green tea ready to go. Have brought numerous packs - very tasty