What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

L’Oréal Paris Superior Preference Fade-Defying Color 9A Light Ash Blonde - Cooler for Unisex - 1 Application

Product ID: 286110880

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Details

Brand
L'Oreal Paris
Colour
9A Light Ash
Item form
Gel
Package information
Bottle
Product benefits
Long-Lasting &

⏳25 min full cure time

🌞UV filter for fade protection

💧Vitamin E enriched hydration

Description

✨ Stay radiant, stay ahead – color that won’t quit! ✨

AMMONIA FREE FORMULA - Gentle on all hair types, hypoallergenic and vegan-friendly for conscious users
NOURISHING COLOR CARE - Infused with Vitamin E and UV filters to protect hair from dryness and fading
FADE DEFYING BRILLIANCE - Locks in rich, luminous color that lasts longer than ordinary dyes
GRAY COVERAGE PERFECTION - Seamlessly covers grays with a natural, cool ash blonde tone
QUICK EASY APPLICATION - Achieve salon-quality permanent color in just 25 minutes

L’Oréal Paris Superior Preference Fade-Defying Color 9A Light Ash Blonde delivers a permanent, ultra long-lasting cool ash blonde shade enriched with Vitamin E and UV filters. This ammonia-free, vegan formula ensures vibrant shine, superior gray coverage, and fade resistance in just 25 minutes, making it the go-to choice for professionals and trendsetters seeking luminous, salon-quality hair color at home.

Specifications

ASIN	B00006JN4L
ASIN	B00006JN4L
Best Sellers Rank	#75,554 in Beauty ( See Top 100 in Beauty ) #1,008 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	9A Light Ash Blonde
Container Type	Bottle
Customer Reviews	4.5 4.5 out of 5 stars (2,003)
Customer reviews	4.5 4.5 out of 5 stars (2,003)
Date First Available	6 August 2012
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Gel
Item Type Name	chemical-hair-dyes
Item Weight	0.2 Ounces
Item model number	071249253250
Manufacturer	LOreal
Manufacturer	LOreal
Material Features	Hypoallergenic, Vegan
Material Type Free	Ammonia Free
Number of Items	1
Product Benefits	Long-Lasting Luminous Color & Hi-Shine
Product Dimensions	6.1 x 9.14 x 15.75 cm; 5.67 g
UPC	071249253250
Unit Count	1 Set

Reviews

E**N

After bleaching my bright red hair and toning it with Wella T18 it still needed something to even out the colour. I waited a week and used this colour. It worked perfectly. No brassyness or orange tones. Beautiful!

5.08.2020

N**U

Now my hair become orange. It's totally waste of money

13.06.2020

B**E

Jadore la couleur!!

7.09.2019

S**.

I know I should have listened to the reviews but I didn't. Thankfully I did a strand test, it did not do a thing. Don't buy this, waste of money.

25.05.2020

T**.

Cant speak for myself because I buy this for my mother. It is a deep red and she loves it. She gets tons of compliments so I guess it is a nice product.

7.09.2025

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