L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

As a Meteorologist who spends long hours on camera under bright studio lighting, maintaining natural-looking, well-balanced hair color is extremely important for broadcast appearance and presentation. The L'Oréal Paris Feria Anti-Brass Power Hair Toner has been an excellent solution for keeping hair color looking fresh, balanced, and professional between salon visits. One of the most impressive aspects of this toner is how effectively it neutralizes unwanted brassy or overly warm tones without damaging the hair or leaving it feeling dry. The ammonia-free demi-permanent formula feels noticeably gentler than many traditional toners while still delivering very visible results. The application process was straightforward, and the toner distributed evenly throughout the hair. After use, the color appeared cooler, more refined, and significantly more polished under studio lighting and camera conditions. This is especially important in television and media environments where lighting can exaggerate brassiness and uneven tones. I also appreciated how soft and healthy my hair felt afterward. The formula left the hair smooth, shiny, and manageable without the harshness or strong odor often associated with chemical hair treatments. The results looked natural and professional rather than over-toned or artificial. The longevity of the toner was also very good, helping maintain a cleaner and more balanced hair color for an extended period. It performs extremely well for anyone wanting to refresh blonde, highlighted, or lightened hair while maintaining a polished appearance. Overall, the L'Oréal Paris Feria Anti-Brass Power Hair Toner delivers professional-looking results with excellent color correction, gentle performance, and salon-quality appearance. Highly recommended for on-camera professionals, broadcasters, and anyone wanting cooler, healthier-looking hair color without harsh processing.

Quick Summary Verdict: A great at-home solution for toning brassiness and stretching time between expensive salon visits. Easy to use and effective for maintaining cooler blonde tones. What I Liked: * Works well to neutralize brassiness, especially if you’re trying to maintain cooler blonde tones between salon appointments * I’m currently letting my natural highlights grow in and using this about once a month has helped keep everything blended and balanced * Ammonia-free formula feels less harsh than traditional color treatments * Much more affordable compared to frequent salon visits, especially when color appointments can run hundreds of dollars What Could Be Better: * Results can vary depending on your starting hair color and level of brassiness, so it may take some trial and error * Since it’s a toner, it won’t replace a full coloring session if you’re looking for a dramatic change Who It’s Best For: Anyone with blonde or highlighted hair looking to maintain tone between salon visits and reduce brassiness at home. Especially great if you’re trying to save money while still keeping your color looking fresh and balanced.

Coming from a brand like L’Oreal I thought this would help remove some of the orange tones and brassiness my blonde highlights had I followed the directions to the T rinsed it out, and immediately knew that my hair was darker, much darker almost like a dark brown on top of that to make things worse there was a reddish tint to it Of course I was devastated it did the opposite of what I wanted. I wanted to make my blonde hair brighter that’s orange not brown. I had had a horrible Salon experience a few years ago and I remembered that I had to act quickly. I’ve been jumped on the computer for an hour doing research and realize that this is a toner and that I had to get it out of my hair, so then went into washing my hair clarifying shampoos Dawn dishwashing soap, head and shoulders even mixing baking soda with shampoo not to mention now that my hair is damaged from all of this over washing and I still don’t have my original blonde hair color that I had before I used a product terrible. Terrible terrible what a nightmare awful experience . I am still trying to find a solution, but may have to end up going to the salon. I’m paying a lot of money to fix my hair. Do not recommend this product to anyone Worst thing as they don’t even let your return the product so you’re stuck with it and you pay to have damage hair

Love my results. I didn’t do the full 10 minutes and wish I would’ve. Either way my brown is no longer brassy and red. On top of that, it feels softer and healthier.

I used this after bleaching my hair, started with dark blonde, bleached to a light blonde and then used this and i honestly couldn't tell that it did much if anything. Ended up getting hair dye.

I used the L’Oréal Feria Pearl Blonde toner on my highlighted hair to reduce yellow/brassy tones, especially through the mid-lengths and ends. Even though I use Amika Bust Your Brass purple conditioner 1–2x per week, I wasn’t seeing much improvement and my hair still looked very gold/orangey—this made a noticeable difference after just one use. My color now looks more neutral and blended, like a soft beige/pearl blonde instead of warm or brassy. The formula is very forgiving and applied evenly with no patchiness or over-toning, and it didn’t turn my hair overly ashy. Bonus: my hair felt softer than expected after rinsing, not dry like some toners. Great at-home option if you want to tone brassiness without going flat or gray. For reference, I used the Pearl Blonde shade and will purchase again.

I was excited to try this product, especially because of the brand and it’s something I can’t find in any local stores. It made my hair very soft, but it did not tone as much as I would have liked it to tone the warmth out of my hair. I use the brunette toner and again it worked a little bit and it definitely conditioned my hair— but it could’ve done a better job in reducing the red tones overall. It did an OK job and maybe it needs another round in a few weeks but given the price point, I’m not sure if I would purchase it again.

The photo does not do it justice, simply because of the lighting. It came out a beautiful icy/silver/blonde For reference my hair was a dark dishwater blonde first. My hair was coming in bright silver and white so I decided to take the plunge. I did tons of research first. This is a TONER not a color. It is used to take out the brassiness the bleach leaves behind. I used L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, and it worked beautifully. I applied it to the back first, wore a foil cap, (ordered from Amazon) Left it on for 15 mins then removed cap and added the rest of the bleach for another 45 mins. It was then a barely yellow cream color. I rinsed it out, using the conditioner but only left it in for 2mins. Dried my hair, let it rest for an hour. The I added L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner. You have to watch it constantly, because it works very quickly!!! I can't emphasize that enough. It took my hair from a creamy barely there yellow to an icy silver in 5 MINS FLAT!!! I've seen the reviews where it turned others' hair a dingy brown, but that's because it was severely over processed. Again, it works extremely fast!! 5 mins is all you should need, and don't take your eyes off it!! As you can see by the photo it works perfectly. It's a process and you have to be patient and take your time with it. I've subscribed the product that's how wonderfully it worked!! I'll use it until my natural silver/white fully comes in.

Removes all brass, gives you a cool blond! I love this toner and already ordered my second bottle! Don’t leave more than 10 mins

Don’t buy it, it doesn’t work at all

Took the risk of using this toner despite all the negative reviews. Clearly, some people cannot read instructions and refuse to actually take extra caution on how the toner works. It is not dye nor is it a bleaching kit. If left on for too long (ie. exceeding 15 minutes), the toner WILL turn a greyish purple and it WILL make the blonde more grey. With that said, this toner took out the most obnoxious orange brassy tones out of my hair and gave it a nice ash blonde. Waited over 3 days to use the toner AFTER bleaching my hair. It's best to wait so your hair and scalp isn't shocked with all these boxed chemicals. I've had ash blonde before so I already knew what to look for. What helped a lot was using a purple conditioner after washing out the toner and leaving that on for 5 min (as per instructions on the bottle) before rinsing completely. Worked just fine for me!

This product is rubbish and fake it didn’t bleach nothing please do not buy it

Didn’t do much