Physicians FormulaButter Believe It! Foundation + Concealer, Light-to-Medium | Dermatologist Tested, Clinicially Tested

One of the most important things to note regarding this foundation is that you must shake it up really really good. If the product comes out and it's runny then you need to shake some more. You have to do this every single time you use it. One more thing of importance is that it DOES have fragrance. The fragrance is not light but not excessive. It's a moderate level of fragrance. If you like the smell of the butter bronzers then you will like this.I bought the shade light and After wearing this for several days in a row I have decided that it is one of my favorites. The coverage is medium full to completely full... it is also long wearing but not completely transfer proof but it still does good even while wearing a mask. I have combination skin and it does great on my type. I've worn it with and without primers and they both look and wear equally good. The consistency is a bit thick but that's not a bad thing. It's not greasy and I've not had any breakouts. I've used my fingers and a beauty blender and a brush to apply this and they all work well but my favorite is using a brush.Make sure that you don't use too much product because if you do, it can become slightly cakey and it's easy to do with this foundation. Start out with a small amount.I did have a small amount of settling around my laugh lines but it wasn't a big deal at all because most foundations settle there on me.I haven't noticed any oxidation at all.It is not matte but not dewy either... It's kind of a satin finish that you can either set with powder or not. It has enough coverage that you absolutely do not need concealer.This shade light is almost too light for me. If it wasn't the winter time then I don't think I would be able to wear this shade... If I bronzer it's not noticable. I would like to see what the "light medium" shade looks like at some point.I wish they hadca better shade range so everyone could use it.Keep in mind that this light shade was almost too light for. Here are some examples of the other shades I wear in other brands just got reference.If you are a lightish medium you may need to get the light medium shade... especially in the summer.Hopefully someone finds this usefulAdditional info:In the maybelline fit me line I wear 118. L'oreal infallible fresh wear 420 and 425. In flower beauty light illusion I wear L3. In wet n wild photo focus I wear soft beige. Revlon color stay 180. Colourpop pretty fresh 50w. Maybelline super stay 118. Neutrogena healthy foundation LN3. Catrice 030 sand beige. Missha bb 23. Natasha Denona matte 22w. Covergirl milk light-medium. Covergirl matte bb cream I wear light-medium. I hope that helps some.

Been purchasing this brand in stores for several years, but it's been discontinued so happy I can get it here!! Smooth, wonderful coverage enhancing my beauty <3

I have been using this for about 2 weeks and love it. I probably bought one shade too light which is the only downfall of buying makeup online. Once you know your color, purchasing from Amazon is definitely the most efficient way.

This is my all-time favorite foundation you can wear it year-round. I live in Florida and it's great for summer. It never runs. It stays put. I never have to touch up my make up and it has great coverage.

Definitely not the best. This is my last resort foundation. It gives me an orange hue.

LIKES: the foundation feels creamy and soft on the skin. It is lightweight but only because i don't use a lot of the product on my face. If you were to use a lot then i feel like this product would feel cakey and thick on the skin, but luckily, using a little bit of the foundation is enough coverage for my face. I find that it does last & look decent for a long period of time. I also like how this foundation has a pump.DISLIKES: i don't like the smell too much. It has a buttery scent to it. It does not smell bad but the scent is not for me. I also don't like that this foundation gives me a matte finish since i prefer a more dewy look but this is not a big deal , just a nit pick.FINAL THOUGHTS: i like this foundation. i think it's a good foundation for daily use. i find that this product offers a medium buildable coverage depending on how much of it you use.

This is not the physicians formula butter believe it formula. It is watered down & not a satin finish like it's supposed to be. It makes your face look dry, cakey & powdery.

This is my favorite go-to foundation. It matches my skin tone perfectly and covers up my hyperpigmentation. It’s affordable and offers fantastic coverage!! 💯💯💯