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🔥 Turn heads with bold red—no bleach, no wait, just wow!
L'Oréal Technique HiColor Red HiLights delivers permanent, intense magenta highlights on dark hair without the need for pre-lightening. Featuring a no-drip creme formula and breakthrough technology that lifts hair 3-4 levels, it offers quick 20-minute processing with vibrant, fade-resistant color. Ammonia and fragrance free, it’s designed for professionals and trendsetters seeking bold, hassle-free color transformation.







| ASIN | B003YHHV80 |
| Best Sellers Rank | #26,587 in Beauty ( See Top 100 in Beauty ) #2 in Hair Color Additives & Fillers |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Magenta |
| Colour | Magenta |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 3,927 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | L'Oreal Technique |
| Manufacturer Part Number | 41051012 |
| Material Features | Ammonia-free |
| Material Type Free | Fragrance Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | No pre-lightening required, intense red highlights, quick processing time |
| Product benefits | No pre-lightening required, intense red highlights, quick processing time |
| Recommended Uses For Product | Dark Hair |
| Set Name | Highlights |
| Suitable Hair Color | Red |
| UPC | 657201051012 741655750956 |
| Unit Count | 34 Grams |
A**A
Amazing for black hair
This is a amazing dye! Amazing for black hair. I used 30 developer and it lifted to a bright red. Highly reccomed
M**G
Gorgeous
I wish I bought three bottles instead of two but I made it work. It turned out so beautiful, you will not regret trying it out for a change.
L**L
Effective
The color is absolutely beautiful and it works best with 30 vol developer (from personal experience). However I’d advice if you’ve got medium to long hair one pack won’t be enough.
A**S
Good product
Good product, exactly as advertised.
M**L
Gorgeous
Looks amazing on my dark hair it’s so vibrant i didn’t expect that to be honest!
J**N
Very good
This dyed my black natural hair with vol 20 developer. Mixed it and got red hair. Amazing.
H**Y
Love bright red!
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
I**D
Lifted good
Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color
J**E
Love it
i used this dye over a badly done chunk of hair that i had previously lightened and used different dye on and this colour is beautiful! it’s exactly what i was looking for, and didn’t damage my hair anymore than it already was. the previous dye was very uneven and patchy due to it being the first time my friend had used bleach on someone and i wasn’t super fussed because it was mostly hidden, but im actually obsessed with this colour and i never write reviews but had to for this! i used 20 vol developer and left it in for maybe 25-30 minutes?
L**A
Beautiful color ! Very satisfied 🩷
Beautiful color ! I used 20% developer with this and it came out beautifully. I was really surprised by the outcome. And it didn’t stain my scalp as you can see on the photos . I will keep using this instead of bleaching my roots. Very satisfied with the product 🩷
S**A
Good color
It’s the best. I have very dark hair but it colored my hair so good. Definitely should buy it. It does work for darker hair
Trustpilot
1 month ago
4 days ago