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The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere. Review: Fantastic read! - Great book from an authority on customer service and business practices. Very easy read with short chapters (just a few pages) so it is easy to consume. I would recommend this to anyone who interacts with customers (patients, etc). Review: A great book for anyone in customer supporting roles - using examples from his life at Disney, Cockerell shares specific examples of how to wow customers, fix problems and exceed their expectations to earn loyalty. It was an easy read and a relaxed writing style with lots of real-life examples to drive points home. highly recommend



| Best Sellers Rank | #209,517 in Books ( See Top 100 in Books ) #54 in Customer Relations (Books) #210 in Sales & Selling (Books) #607 in Business Management (Books) |
| Customer Reviews | 4.6 out of 5 stars 521 Reviews |
A**R
Fantastic read!
Great book from an authority on customer service and business practices. Very easy read with short chapters (just a few pages) so it is easy to consume. I would recommend this to anyone who interacts with customers (patients, etc).
T**Y
A great book for anyone in customer supporting roles
using examples from his life at Disney, Cockerell shares specific examples of how to wow customers, fix problems and exceed their expectations to earn loyalty. It was an easy read and a relaxed writing style with lots of real-life examples to drive points home. highly recommend
S**N
Good deal
Just great!👍
A**.
Simple nice book
I enjoyed reading this book. Very simple and easy to read with rich valuable tips. Its will help you to how to deal with customers for delivering great service.
A**R
Great book according to a customer service supervisor!
I'm a customer service supervisor and this book is now the talk of the department. I've shared this book with several other people and they are hooked!
J**L
The only Customer Service book you'll ever need.
In a world full of cookie cutter customer service theory, Lee Cockerell is the ultimate craftsman. Hands down the best the world has seen, because Lee's wisdom comes from doing it on a massive scale for a long, long time - leading 40,000 Disney employees for nearly a decade of sensational world-class service. There is no theory in Lee's book. Only results - world class results. The brilliance of "The Customer Rules" is in Lee's profoundly simple, and simply profound approach. Never get bored with the basics. Ever. Sensational customer service doesn't have to be complicated. It's really just common courtesy, which is no longer quite so common. These 39 Rules will work for anyone, in any organization.
L**Z
Customer Service Bible
I don’t leave many reviews, as a matter of fact I don’t leave reviews at all, but I just finished this book and I’m so impressed I couldn’t not give five stars. It is simple and fast read (appreciate those being a foreigner), each chapter is concise with the great life examples. This book should be a part of onboarding packet for each employee , irrespective of industry. Great material!
D**R
Great fundamentals
This book is so good it made me want to send it to my home office. Lots of gems. Sometimes we need to be reminded of some of the things in here. Be nice. Simple, but so hard to find. I've always said to the people I interview,"I look for nice. I can train you on the skills you need, but I can't train "nice"." It's either there or it's not. Most of the lessons in here are things people who have worked with the public for a long time already know. But people who are new to the customer service field can use this book to gain some experience the easy way instead of having to learn everything the hard way.
R**O
one of the best books about customer service!!!
buy it and learn
A**R
Five Stars
If you want to up your customer service game, this is a must read. Outstanding and insightful.
A**R
Must read.
One of the best books I have read, I recommend every working individual to read. No matter what department you work & which designation you hold.
A**Z
Recomendado para directivos de empresa o emprendedores
Lee Cockerell es el autor de este libro y además estuvo a cargo de las operaciones del parque Walt Disney World, por lo que este libro es muy útil para cualquier persona encargada de una empresa. El servicio Amazon fue excelente.
M**S
Comment garantir un service client exceptionnel ?
L'auteur a repéré 39 règles garantes d'un service client exceptionnel. Certaines peuvent sembler évidentes, mais ne sont pas forcément mises en aeuvre, comme le fait de traiter ses clients comme un membre de sa famille. D'autres, comme laisser de la marge de manaeuvre aux salariés au contact du client, semblent moins répandues et gagneraient à être explorées. C'est cette latitude laissée à un employé qui lui permet de répondre de façon spécifique et pertinente à un besoin du client. Ces règles peuvent être utilisées à la façon d'une checklist pour faire l'audit de son service client.
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