- VIRTUE Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe

I bought this shampoo as a treat for my birthday. I can only say how glad I did. My hair is chin length cut into layers and is wavy/curly. At times my hair is not as soft and smooth as I would like it to be. I read about this shampoo and the customer reviews and knew that although this is a bit more expensive than the shampoo, I would buy it and give it a go. This has a rich lather (a little goes a long way), has a clean smell, and truly leaves your hair squeaky clean. I condition after shampoo (remembering to concentrate on the mid and ends of the hair) and blew it dry. My hair is soft and has a healthy luster. I am so pleased that I bought this and recommend it.

Seriously fantastic shampoo for us curly girls. Cannot say enough good things; even after trying dozens of shampoos over the years and spending all sorts of $$, this is the best!

I wish it came in a larger size. It really works well!

I very rarely give in to Hollywood hype on products. Mostly because, I can't usually afford them. But when I saw that Nicole Kidman used this because Anne Hathaway used it, and they both have amazing hair, I gave in. It's affordable so I didn't stress about that. I will admit, I'm obsessed with hair products. Moreso now that I'm mid 50's and I finally hit the meno, and yes, my hair changed overnight and started thinning...big time. In one use this morning, I totally noticed a difference. And I'm not just saying that. My hair is so soft. All the crazy grey hairs were subdued. I had very little loss and it's just beautiful. ONE USE! I definitely recommend it. It smells good but doesn't last and I like that because I'd rather smell my perfume than hair products. The shampoo bottle lid didn't pop up like it's supposed to but that's trivial. I'm going to continue using this for a while and also get into the leave in and repair conditioners.

I expected more from the VIRTUE Recovery Shampoo because there’s so much hype around it online and from celebrities. It’s a good shampoo, but it’s not my favorite for frizzy hair. One thing to know: for the best results you really have to emulsify it first (rub it between your palms until it gets foamy) before applying it to your hair. It does make a difference. Overall, decent, but not a must-have for me.

I have medium-to-thick, bleached, and compromised hair, and this shampoo truly made a difference. The texture is creamy, it doesn’t dry out the scalp, and after rinsing, my hair feels softer, stronger, and visibly healthier. It’s not just surface-level shine — it feels like it’s actually restoring the hair from within. I love that it’s free from harsh sulfates and contains Alpha Keratin 60ku, a patented protein that seems to genuinely help repair damage. I use it on days when I’m not applying K18, and paired with the Virtue Recovery Mask, the results are amazing. If you have color-treated, dry, or damaged hair — this is worth the investment. Pricey, yes, but 100% worth it for the results

It all started when I read an article that said Nicole Kidman used this for her hair!! This shampoo does “tame” my hair.. however, I have to use herbal essence moisturizing conditioner with it to make my hair soft. Also, after 3 days of using.. I notice a lot of my hair is falling out during wash! It’s super scary! I have no issues with my hair falling out or anything like that prior. The conditioner sucks too. It’s like you’re putting clay in your hair. Super over priced and not feeling like the value is there at all. I wish I could return after giving an honest review, but I’m not going to return a half used bottle.

My hair had been feeling brittle, dry, and just damaged no matter what I tried. I was at the point where I thought maybe this was just how my hair was going to feel. I'm not sure how I came across Virtue but decided to give it a try. I purchased the Virtue shampoo, conditioner, serum and healing oil… and WOW! After just one use, I could feel the difference. My hair went from rough and lifeless to silky, soft, and smooth. It actually feels healthy again—and that’s something I haven’t been able to say in a while. I came here to leave this review and was genuinely surprised to see some of the one-star reviews. I’m not sure what happened there, but my experience has been the complete opposite. For anyone on the fence—it is absolutely worth a shot. It worked for me when nothing else did.

Really did not suit my hair (which is dry, frizzy and highlighted,but which I can normally get straight and smooth with GHD straightener). I used the Virtue shampoo and conditioner and it made my hair completely unmanageable and straw-like; even the straightener couldn't help. Tried it twice then gave up

Price point is steep but makes my hair very soft

This is a superior shampoo and I love how it makes my hair feel; soft and nourished. Will definitely purchase again.

Great shampoo albeit very expensive but worth it.

Muy bueno