Deluxe: How Luxury Lost Its Luster
Product ID: 10757421
🌍Global luxury industry exposé
📈Top #14 Global Marketing Bestseller
📚653+ 4.5★ Reviews
C$1820
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Description
📖 Luxury’s dark side revealed—don’t get left behind in the McLuxury wave!
- FOMO ON TRUE LUXURY - Understand why owning a ‘luxury’ item today might mean blending in, not standing out.
- INSIDER SECRETS REVEALED - Exclusive access to the hidden truths behind Prada, Gucci, and Burberry’s manufacturing.
- EMPOWERED CONSUMER INSIGHT - Arm yourself with knowledge to rethink luxury purchases and avoid counterfeit traps.
- UNMASKING LUXURYS ILLUSION - Dive deep into how iconic brands lost their exclusivity and quality.
- FROM ARISTOCRACY TO MASS MARKET - Explore the transformation of luxury from elite craftsmanship to corporate mass production.
Deluxe: How Luxury Lost Its Luster is a New York Times bestseller by Dana Thomas that exposes the globalization and corporatization of luxury fashion. It reveals how brands like Louis Vuitton and Gucci shifted from exclusive, high-quality craftsmanship to mass-market production, diluting true luxury. With insider access and compelling analysis, this book challenges the modern perception of luxury, making it essential reading for anyone invested in fashion, marketing, or consumer culture.
Specifications
| Best Sellers Rank | #224,528 in Books ( See Top 100 in Books ) #27 in Global Marketing (Books) #31 in Fashion & Textile Business #176 in Marketing & Consumer Behavior |
| Customer Reviews | 4.5 4.5 out of 5 stars (658) |
| Dimensions | 5.45 x 0.81 x 8.43 inches |
| Edition | Reprint |
| ISBN-10 | 0143113704 |
| ISBN-13 | 978-0143113706 |
| Item Weight | 12 ounces |
| Language | English |
| Print length | 384 pages |
| Publication date | July 29, 2008 |
| Publisher | Penguin Books |
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