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✨ Glow longer, smoother, and smarter with every drop! 🌿
The base tape hydrating primer by tarte is a lightweight, serum-textured primer that locks in 12 hours of hydration while smoothing and plumping skin for flawless foundation application. Infused with nourishing coconut, jojoba, centella asiatica, and vitamin E, it extends makeup wear and prevents caking, all in a vegan, cruelty-free formula free from parabens and harsh chemicals.













| ASIN | B07MG7CXK4 |
| Best Sellers Rank | #44,123 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #176 in Foundation Primers |
| Brand | tarte |
| Brand Name | tarte |
| Container Type | Bottle |
| Coverage | Full,Lightweight |
| Customer Reviews | 4.6 out of 5 stars 566 Reviews |
| Finish Types | Natural |
| Global Trade Identification Number | 00846733028610 |
| Item Form | Lotion |
| Item Volume | 1.01 Fluid Ounces |
| Manufacturer | tarte inc. |
| Manufacturer Part Number | 846733028610 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Formaldehyde Free, Paraben Free, Phthalate Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Tube |
| Product Benefits | Hydrating, Skincare priming serum is like a makeup magnet! |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Vegan |
| UPC | 846733028610 |
| Unit Count | 1.014 Fluid Ounces |
J**G
Perfect primer
Outstanding primer! It works so well to provide a beautiful, supple base for foundation. It is moisturizing without being greasy. It is perfect for my mature Kin. And the very light coconut fragrance is a joy to put on every morning. I will be puruthis again.
N**Y
Lightly scented and hydrating
A nice primer with light scent. It definitely lengthens foundation wear and feels great on. A light base coverage that hydrates well by itself for no make-up days. It works really well with tarte BB blur tinted moisturizer to cover dark under eye circles or imperfections and keep the fresh look all day. About the scent I am sensitive to scents, and this primer doesn’t say unscented but I don’t get bothered by it and also don’t smell it, probably due to it being vegan.
B**R
A good primer for the price
I love Tarte and many of their products. This is my first time trying this primer and I definitely recommend it right now. It is a pleasant texture and this size will last me a while for the cost. As long as the quality is very good and lasting, the price makes it worth it. I would recommend trying this primer!
S**S
The best for dry combination skin!
I have tried a LOT of primers but this one in particular is just top notch. Tarte has nailed it for people that have dry skin but sometimes oily in the t zones. This is a perfect lightweight base. Definitely try it if you haven't!
J**A
Best Primer!
I use Este Lauder liquid foundation and this is by far the best primer I have used. I have tried many others that I got in my Ipsy bag and none have even come close. It is a bit expensive but it lasts forever so I would say it’s worth the money. Light weight and smells good!
T**U
SO GOOD!!
This is an amazing primer! Definitely recommend it. I went to a wedding in India and this primer is just magnificent! It kept my makeup on for the whole day. No cakey foundation. It’s really good!
K**N
Works great!
Love this stuff, my makeup goes on so much smoother after applying this!
D**S
Best primer and moisturizer I’ve found. Super lightweight!
I bought a small bottle to try. I liked it so much I had to buy it in a larger size. It’s a must use every morning. It’s definitely a favorite. Lightweight moisturizer and primer makes my skin smooth and ready for my foundation.
Trustpilot
2 weeks ago
2 weeks ago