---
product_id: 5494050
title: "Inside the Box: A Proven System of Creativity for Breakthrough Results"
brand: "drew boyd"
price: "C$1918"
currency: NIO
in_stock: true
reviews_count: 12
url: https://www.desertcart.ni/products/5494050-inside-the-box-a-proven-system-of-creativity-for-breakthrough
store_origin: NI
region: Nicaragua
---

# Inside the Box: A Proven System of Creativity for Breakthrough Results

**Brand:** drew boyd
**Price:** C$1918
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Inside the Box: A Proven System of Creativity for Breakthrough Results by drew boyd
- **How much does it cost?** C$1918 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/5494050-inside-the-box-a-proven-system-of-creativity-for-breakthrough)

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- drew boyd enthusiasts

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## Description

Inside the Box: A Proven System of Creativity for Breakthrough Results

## Images

![Inside the Box: A Proven System of Creativity for Breakthrough Results - Image 1](https://m.media-amazon.com/images/I/41GM-GZeGQL.jpg)
![Inside the Box: A Proven System of Creativity for Breakthrough Results - Image 2](https://m.media-amazon.com/images/I/51820xDq0zL.jpg)
![Inside the Box: A Proven System of Creativity for Breakthrough Results - Image 3](https://m.media-amazon.com/images/I/31Kne4bBgZL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    I've read it twice.
  

*by M***N on Reviewed in the United States on June 17, 2015*

I have read the book twice - one of those few that I've read twice for the past 10 years. I believe the 5 Thinking Tools or SIT work because (1) they are derived from TRIZ, (2) the examples described, and (3) I tried it myself.  I was able to generate some creative ideas for product design and business almost effortlessly and in a short amount of time.  The writing style used is clear and free flowing unlike Creativity in Product Innovation (Goldberg and Mazursky) which reads like an engineering textbook. Inside the Box seems to be a rewrite of Creativity in Product Innovation. Although SIT is very useful to generate creative ideas (and is much more effective than other creativity tools out there), I am not convinced that SIT covered enough of TRIZ principles and tools.  The last chapter on resolving technical contradictions, for example, is better handled using TRIZ.  I would still learn and use TRIZ for the bigger and more complex problems.  Boyd and Goldberg did an excellent job in creating innovative thinking tools and communicating these to non-engineers who may not likely hear of, like, or use TRIZ.

### ⭐⭐⭐⭐ 







  
  
    Practical and powerful creativity methodology
  

*by S***A on Reviewed in the United States on August 20, 2019*

Systematic Inventive Thinking -S.I.T is a very practical methodology to enhance the results of your creativity efforts.The question is not if you are creative but how can you be creative. This book introduces the methodology and present useful examples and insights.The book does not cover how a creative idea can then be evolved into a viable business opportunity, it does include relevant questions to ask either to innovate or solve complex problems o negotiation difficulties.I do recommend the book. The methodology is in itself a mental model you can apply in everyday life.This methodology should be taught at school, college and university.Be prepared to take lots of notes.

### ⭐⭐⭐⭐ 







  
  
    Interesting View Point
  

*by T***K on Reviewed in the United States on September 30, 2013*

The authors have good points about innovation... it reminds me of McGyver! Interesting viewpoint on innovation and how to work with what you have. I am not totally sure if good innovation comes from this theory, but the book does present valid argument on the subject. One thing is this book goes against the popular creative thinking of "outside the box".  My take on this is that successful innovation is all about timing more so than on the technological advance an idea would make.  Some of that is discussed in the book.  So it really boils down to is if one is lucky to pick the right time to introduce a right product.  One of the best ever invention I came across is the Pet Rock!  So far, nothing beats it!

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*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-02-28*