---
product_id: 50466413
title: "– Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1"
brand: "l'oreal paris"
price: "C$4443"
currency: NIO
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.ni/products/50466413-permanent-hair-dye-preference-10-21-stockholm-100-grey-coverage
store_origin: NI
region: Nicaragua
---

# Up to 8 weeks fade-defying shine Precious flower oils infused 100% grey coverage – Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1

**Brand:** l'oreal paris
**Price:** C$4443
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Own your glow with Stockholm’s iconic blonde brilliance!

## Quick Answers

- **What is this?** – Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 by l'oreal paris
- **How much does it cost?** C$4443 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/50466413-permanent-hair-dye-preference-10-21-stockholm-100-grey-coverage)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Colour Lock ⏳:** Shine Protect Conditioner with UV filter and Vitamin E locks in vibrant colour for up to 8 weeks.
- • **Luminous Blonde Radiance 🌟:** Translucent gel formula enriched with precious flower oils for multi-dimensional blonde reflects.
- • **Flawless Grey Coverage 🛡️:** Say goodbye to greys with permanent, full coverage that lasts.
- • **Complete At-Home Colour Experience 🎨:** All-in-one kit includes colourant, developer, nourishing conditioner, and protective gloves for salon-quality results.
- • **Effortless Application & Sensory Delight 🌸:** Smooth gel texture with a sensorial fragrance makes colouring a pampering ritual, not a chore.

## Overview

L'Oreal Paris Preference Hair Dye in 10.21 Stockholm delivers permanent, fade-defying blonde colour with 100% grey coverage. Its translucent gel formula enriched with precious flower oils intensifies natural tones while the included Shine Protect Conditioner with UV filter preserves luminous shine for up to 8 weeks. The complete kit offers an easy, at-home professional colouring experience with developer, colourant, conditioner, and gloves, ensuring vibrant, multi-tonal results and a sensorial application.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients 1242536 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleylether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-diaminophenoxyethanol Hcl, M-aminophenol, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-diamine, Ammonium Acetate, N,n-bis(2-hydroxyethyl)-p-phenylenediamine Sulfate, Resorcinol, Edta, Erythorbic Acid, Parfum / Fragrance (F.i.l. C234342/1), 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.i.l. C202318/2), 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.i.l. C232981/1), 1200281 - Precious Oil: Ppg-5-ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.i.l. C234136/1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Follow the package instructions, test the patch 48 hours before use, 2. Use gloves and pour the coloring bottle into the developer bottle and shake to mix evenly. Apply the colour and leave to work for the recommended time. Then apply conditioner and rinse. Safety Warning Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if: You have a rash on your face or sensitive, irritated and damaged scalp, You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary "black henna" tattoo in the past. You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the skin allergy test 48 hours before use. The Developer Creme contains hydrogen peroxide. The Colorant Gel contains: phenylenediamines, resorcinol and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children. See more

Review: So easy to use - Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box
Review: Great product from L’Oreal - Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a blonde shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 10.21 Stockholm, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00PL7Q74K |
| ASIN  | B00PL7Q74K |
| Best Sellers Rank | 362 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | STOCKHOLM 10.21 |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,546) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,546) |
| Date First Available | 14 Nov. 2014 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 16.7 x 9.4 x 17.3 centimetres |
| Item model number | 3600521044100 |
| Item model number  | 3600521044100 |
| Language | English |
| Language  | English |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 16.9 x 9.6 x 6.5 centimetres |
| Product Dimensions | 16.7 x 9.4 x 17.3 cm; 240 g |
| Product Dimensions  | 16.7 x 9.4 x 17.3 cm; 240 g |
| Skin type | Normal |
| Speciality | Natural |
| Target audience | women |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** STOCKHOLM 10.21
- **Full cure time:** 30 Minutes
- **Hair type:** Color Treated
- **Item form:** Gel
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 3 Count

## Images

![– Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/71cC+P2EuPL.jpg)

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So easy to use
*by Q***S on 16 January 2026*

Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

### ⭐⭐⭐⭐⭐ Perfect home highlights 👌
*by H***Y on 14 September 2025*

This balayage kit was perfect and worked really well. I've wanted highlights to break up my flat, box dye colour for some time; but I haven't got the funds for expensive salon colouring. This product was easy to use and added the perfect dimension to hair. Im so happy with the results. Will 100% be buying again

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm
- L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Pearly Boost 02
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice

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*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-03-11*