---
product_id: 3020318
title: "The Medium is the Massage"
price: "C$1383"
currency: NIO
in_stock: true
reviews_count: 9
url: https://www.desertcart.ni/products/3020318-the-medium-is-the-massage
store_origin: NI
region: Nicaragua
---

# The Medium is the Massage

**Price:** C$1383
**Availability:** ✅ In Stock

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- **What is this?** The Medium is the Massage
- **How much does it cost?** C$1383 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/3020318-the-medium-is-the-massage)

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- Customers looking for quality international products

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## Description

The Medium is the Massage [McLuhan, Marshall, Fiore, Quentin] on desertcart.com. *FREE* shipping on qualifying offers. The Medium is the Massage

Review: Accessible Work with a Great Message! - This is by far and away one of the most interesting books that I have ever read. The book itself is quite short and can be "read" in an hour. What is amazing is the way in which McLuhan constructs his argument by his use of text and imagines. To be fair, at some points the book feels dated, but overall the book makes numerous powerful and relevant arguments--even today. I would recommend this book for anyone interested in exploring media. Seriously, the book only takes a little while to read but its definitely worth your time!
Review: Presaged electronic media, the global village, and many other current events - In the 1960s, McLuhan presaged the communications age through his studies of “electronic media.” His thoughts shone light on the way forward and are now standards of understanding today. For instance, he coined the term “global village” in showing the ways of globalization. This work consists of much more than text. Published in black-and-white, it portrays a series of images that move the reader through the contention that media – particularly electronic media – “massages” messages to us. McLuhan squarely places the focus on the nature of the media. He looks to history to see how Gutenberg transformed the world through the advent of print media. He contends that television, movies, and other pictorial media begun the transform the world in the 1950s and 1960s. It made the world a smaller place, a global village, where people in far-flung places of the world borrow and learn from each other. To him, electronic media are non-linear, unlike books. Rather, they unite thought and action in a way that books do not. This allows fields like psychology to flourish as instant reactions become more important. In its production, each page is adorned with images that reinforce McLuhan’s message. While such things are commonplace over fifty years later, this type of presentation was pioneered in these works. We can now observe through studying contemporary discourse that this work was spot-on in its predictions. For me, as a software developer and student of culture, this work simply reinforces what I see around me. I spend a lot of my time on the computer and Internet. I see first-hand that McLuhan’s theses worked out. Still, I found this image-oriented book very stimulating. All of the poignant pictures tired out my eyes. It reminded me of the electronic media that are now standard, like the electronic news or even Facebook and Instagram. This work continues to inform the intellectual class and students of culture. Those interested in the history of ideas will be particularly attracted to this work. Those, like me, who are concerned with the role of computers in society will find this work compelling. As commonly said, we live in the Information Age, and this book sketched the outlines, fifty-plus years ago, of what that would look like. Many say that it is the most mature expression of McLuhan’s thought. For that reason, it’s worth attending to his perspective today.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #27,907 in Books ( See Top 100 in Books ) #4 in Communication Reference (Books) #36 in Communication & Media Studies #133 in Graphic Design (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (934) |
| Dimensions  | 4.1 x 0.6 x 7 inches |
| ISBN-10  | 1584230703 |
| ISBN-13  | 978-1584230700 |
| Item Weight  | 7.2 ounces |
| Language  | English |
| Print length  | 159 pages |
| Publication date  | August 1, 2001 |
| Publisher  | Gingko Press |

## Images

![The Medium is the Massage - Image 1](https://m.media-amazon.com/images/I/61V9w0kvkNL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Accessible Work with a Great Message!
*by L***E on January 27, 2014*

This is by far and away one of the most interesting books that I have ever read. The book itself is quite short and can be "read" in an hour. What is amazing is the way in which McLuhan constructs his argument by his use of text and imagines. To be fair, at some points the book feels dated, but overall the book makes numerous powerful and relevant arguments--even today. I would recommend this book for anyone interested in exploring media. Seriously, the book only takes a little while to read but its definitely worth your time!

### ⭐⭐⭐⭐⭐ Presaged electronic media, the global village, and many other current events
*by S***N on November 27, 2020*

In the 1960s, McLuhan presaged the communications age through his studies of “electronic media.” His thoughts shone light on the way forward and are now standards of understanding today. For instance, he coined the term “global village” in showing the ways of globalization. This work consists of much more than text. Published in black-and-white, it portrays a series of images that move the reader through the contention that media – particularly electronic media – “massages” messages to us. McLuhan squarely places the focus on the nature of the media. He looks to history to see how Gutenberg transformed the world through the advent of print media. He contends that television, movies, and other pictorial media begun the transform the world in the 1950s and 1960s. It made the world a smaller place, a global village, where people in far-flung places of the world borrow and learn from each other. To him, electronic media are non-linear, unlike books. Rather, they unite thought and action in a way that books do not. This allows fields like psychology to flourish as instant reactions become more important. In its production, each page is adorned with images that reinforce McLuhan’s message. While such things are commonplace over fifty years later, this type of presentation was pioneered in these works. We can now observe through studying contemporary discourse that this work was spot-on in its predictions. For me, as a software developer and student of culture, this work simply reinforces what I see around me. I spend a lot of my time on the computer and Internet. I see first-hand that McLuhan’s theses worked out. Still, I found this image-oriented book very stimulating. All of the poignant pictures tired out my eyes. It reminded me of the electronic media that are now standard, like the electronic news or even Facebook and Instagram. This work continues to inform the intellectual class and students of culture. Those interested in the history of ideas will be particularly attracted to this work. Those, like me, who are concerned with the role of computers in society will find this work compelling. As commonly said, we live in the Information Age, and this book sketched the outlines, fifty-plus years ago, of what that would look like. Many say that it is the most mature expression of McLuhan’s thought. For that reason, it’s worth attending to his perspective today.

### ⭐⭐⭐⭐⭐ love it
*by C***Y on March 29, 2020*

I really have never been a fan of reading. I don't know why I dislike it so much, but let me tell you.... I very much enjoyed this book. I read it in 9th grade and to this very day, it is still my favorite book that I have ever read. It's not your normal book but it will most certainly get you thinking.

## Frequently Bought Together

- The Medium is the Massage
- Amusing Ourselves to Death: Public Discourse in the Age of Show Business

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*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-03-15*