---
product_id: 255783932
title: "Grinding it out: The Making of Mcdonalds"
price: "C$3065"
currency: NIO
in_stock: true
reviews_count: 5
url: https://www.desertcart.ni/products/255783932-grinding-it-out-the-making-of-mcdonalds
store_origin: NI
region: Nicaragua
---

# Grinding it out: The Making of Mcdonalds

**Price:** C$3065
**Availability:** ✅ In Stock

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- **What is this?** Grinding it out: The Making of Mcdonalds
- **How much does it cost?** C$3065 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/255783932-grinding-it-out-the-making-of-mcdonalds)

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## Description

Buy Grinding it out: The Making of Mcdonalds by Kroc, Ray online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Very interesting and fun fun to read in most parts , the movie does injustice to Mr Kroc and his story .
Review: .....of the genesis of a commercial organisation that now has spread it's 'fast food' tentacles to just about every corner of the world, and is now arguably the most well known retail brand name ever known. The founder of McDonald's Ray Kroc (helped by Robert Anderson) recounts his visit in 1954 to San Bernardino near San Diego to call upon the McDonald Brothers who owned a small 200 feet square food outlet. He was visiting them hopeful of selling them one or more of the milk shake machines he was hawking wherever he saw an opportunity but what he found was at the age of 52, an idea that he instantly thought would be a great business opportunity if 'rolled out' by way of company owned branches or franchises across the States.....low cost quality hamburgers (in those days selling for fifteen cents) with well sourced and cooked fries, a milk shake, and little else. He tried to persuade the Brothers to go into business together with the intention of expanding the business but were only interested if Ray Kroc was solely responsible for the opening of all new outlets as they were quite happy with their lifestyles and didn't want the additional aggravation. A contract was drawn up and at the age of 52 with diabetes and incipient arthritis he found himself embarking upon a business for which he had little experience. The outcome of this entrepreneurial 'gamble' is well known and just about everybody is aware of the phenomenal success of the McDonald business but this book in a very 'folksie' narrative fills in the way the McDonald very simple and straightforward philosophy was evolved, and implemented across the whole business of fast food retailing from ingredient sourcing, preparation, staff attitudes, interior design, imaging, marketing and advertising. Whilst this book was completed in 1977, just 7 years before Mr Kroc died aged 82, and only obviously deals with the company's progress until that time, it certainly very comprehensively 'paints the picture' and explains the whole ethos by which the company based and still bases it's success. A truly inspirational book that would be of great interest and benefit to the casual reader, a McDonald's aficionado, or any established or intending entrepreneur already in or wanting to be in the fast food business.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #82,490 in Books ( See Top 100 in Books ) #50 in Hospitality, Travel & Tourism Industry #69 in Retailing Industry #100 in Biographies of Travelers & Explorers |
| Customer reviews | 4.6 4.6 out of 5 stars (1,160) |
| Dimensions  | 11 x 1.68 x 17.4 cm |
| Edition  | Reissue |
| ISBN-10  | 0312929870 |
| ISBN-13  | 978-0312929879 |
| Item weight  | 1.05 Kilograms |
| Language  | English |
| Print length  | 218 pages |
| Publication date  | 15 April 1992 |
| Publisher  | St. Martin's Paperbacks |

## Images

![Grinding it out: The Making of Mcdonalds - Image 1](https://m.media-amazon.com/images/I/81gth3Hze4L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by Z***I on 31 May 2024*

Very interesting and fun fun to read in most parts , the movie does injustice to Mr Kroc and his story .

### ⭐⭐⭐⭐⭐ Review
*by D***R on 8 April 2012*

.....of the genesis of a commercial organisation that now has spread it's 'fast food' tentacles to just about every corner of the world, and is now arguably the most well known retail brand name ever known. The founder of McDonald's Ray Kroc (helped by Robert Anderson) recounts his visit in 1954 to San Bernardino near San Diego to call upon the McDonald Brothers who owned a small 200 feet square food outlet. He was visiting them hopeful of selling them one or more of the milk shake machines he was hawking wherever he saw an opportunity but what he found was at the age of 52, an idea that he instantly thought would be a great business opportunity if 'rolled out' by way of company owned branches or franchises across the States.....low cost quality hamburgers (in those days selling for fifteen cents) with well sourced and cooked fries, a milk shake, and little else. He tried to persuade the Brothers to go into business together with the intention of expanding the business but were only interested if Ray Kroc was solely responsible for the opening of all new outlets as they were quite happy with their lifestyles and didn't want the additional aggravation. A contract was drawn up and at the age of 52 with diabetes and incipient arthritis he found himself embarking upon a business for which he had little experience. The outcome of this entrepreneurial 'gamble' is well known and just about everybody is aware of the phenomenal success of the McDonald business but this book in a very 'folksie' narrative fills in the way the McDonald very simple and straightforward philosophy was evolved, and implemented across the whole business of fast food retailing from ingredient sourcing, preparation, staff attitudes, interior design, imaging, marketing and advertising. Whilst this book was completed in 1977, just 7 years before Mr Kroc died aged 82, and only obviously deals with the company's progress until that time, it certainly very comprehensively 'paints the picture' and explains the whole ethos by which the company based and still bases it's success. A truly inspirational book that would be of great interest and benefit to the casual reader, a McDonald's aficionado, or any established or intending entrepreneur already in or wanting to be in the fast food business.

### ⭐⭐⭐⭐⭐ Review
*by A***H on 7 April 2024*

the book about life, the book about making a choice, if you stay where you are now, or go out and make a billion(or million). Changes in the world and your life as well. At the end of the day, success is measured by the $ you have. And if 54 years old mediocre salesman with diabetes took courage, worked hard, and did not give up to make his dream happen!! then we should too! There are some serious knowledge about sales and business development techniques, so its a bargain for its price, and absolutely must read for someone whos starting a business or just wants to win in life!

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*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-01-29*