---
product_id: 168007322
title: "The Art of CRM"
brand: "max fatouretchi"
price: "C$5691"
currency: NIO
in_stock: true
reviews_count: 9
url: https://www.desertcart.ni/products/168007322-the-art-of-crm
store_origin: NI
region: Nicaragua
---

# The Art of CRM

**Brand:** max fatouretchi
**Price:** C$5691
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Art of CRM by max fatouretchi
- **How much does it cost?** C$5691 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/168007322-the-art-of-crm)

## Best For

- max fatouretchi enthusiasts

## Why This Product

- Trusted max fatouretchi brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Art of CRM

## Images

![The Art of CRM - Image 1](https://m.media-amazon.com/images/I/717St1HMXML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A CRM must in your arsenal!
  

*by M***M on Reviewed in the United States on September 21, 2023*

Helpful content! A much needed update in the field of CRM. This is the GO TO for those wanting to learn CRM or expand and grow.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Worth the Time to Read, a Good Egg!
  

*by A***N on Reviewed in the United States on May 31, 2019*

Despite modern techniques, processes, technologies and trained people, CRM projects continue to be a challenge for the brave souls who understand the huge benefits that can be gained from success. Max took the time and made the effort to share his experience and knowledge on the projects that he has worked on over the course of his career. There is nothing like experience when it comes to reducing the risks of a CRM project.In the book there is a fine line between a business person's perspective of a heart beating, line of business, major change and the project team members and the technical team's perspective of the project. This line sometimes gets a little grey when the writer is trying to express the details. He sometimes shifts withing a section unintentionally.The beginning of the book sets good context using examples of building architecture. The example of the Sydney Opera house versus the Taj Mahal projects. The examples stick in the readers mind as the rest of the text flows through the case histories.Another key aspect of this book is the ability of the book to focus on key technologies that are important to include in the discussions when starting a CRM project. These concepts include items such as how does A.I. fit within the project scope and does the team need to consider GDPR, Machine Learning, and the very common demand for the 360 Degree view.I did find that I had to concentrate a little harder than perhaps some books might require when reading this book, but overall the knowledge shared was important to absorb and appreciate. I will remember much of this book as I work on future CRM projects and will leverage this great knowledge shared for future customer success.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Read this book to learn from other's experiences before starting any new CRM project
  

*by O***R on Reviewed in the United States on May 23, 2019*

I enjoyed this book a lot, and it was easy to read and digest.The book is about designing a better CRM solution with improved customer experience for all kind customer communications to achieving the anticipated business result.When you read this book, you will better understand business pain points, how to build better the digital transformation strategies and the process of designing a CRM solution.You can find the qualities of an effective and efficient CRM system and case studies in the book, such as customer 360 views with examples and screenshots, real-life scenarios and, case studies from Uber, The Guardian and VeriPark and more.The book has detailed sections for AI & Machine Learning, Integrations, GDPR, Cloud vs. On-Prem vs. Hybrid deployments.The AI and machine learning section will open your eyes to see how you can bring AI and MachineLearning into the picture while designing a solution to put the better customer experience in place.The book will help you to design the enriched CRM solution with relevant customer data from different source system in your organization. Integration scenarios and techniques can help project teams about integration approaches.GDPR section covers a detailed explanation of regulatory requirements and impact on your solution and how to incorporate these requirements in your design.In total, I enjoyed the book, and I found many correlations with real-life scenarios. It will be very wise to read this book to learn from other’s experiences before starting any new CRM project.

## Frequently Bought Together

- The Art of CRM
- Customer Relationship Management: How to Develop and Execute a CRM Strategy

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*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-01-27*