---
product_id: 14372941
title: "Developing Products in Half the Time: New Rules, New Tools, 2nd Edition"
brand: "preston g. smithdonald g. reinertsen"
price: "C$2984"
currency: NIO
in_stock: true
reviews_count: 7
url: https://www.desertcart.ni/products/14372941-developing-products-in-half-the-time-new-rules-new-tools
store_origin: NI
region: Nicaragua
---

# Developing Products in Half the Time: New Rules, New Tools, 2nd Edition

**Brand:** preston g. smithdonald g. reinertsen
**Price:** C$2984
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Developing Products in Half the Time: New Rules, New Tools, 2nd Edition by preston g. smithdonald g. reinertsen
- **How much does it cost?** C$2984 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/14372941-developing-products-in-half-the-time-new-rules-new-tools)

## Best For

- preston g. smithdonald g. reinertsen enthusiasts

## Why This Product

- Trusted preston g. smithdonald g. reinertsen brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Developing Products in Half the Time: New Rules, New Tools, 2nd Edition

## Images

![Developing Products in Half the Time: New Rules, New Tools, 2nd Edition - Image 1](https://m.media-amazon.com/images/I/61-wfGwPA5L.jpg)
![Developing Products in Half the Time: New Rules, New Tools, 2nd Edition - Image 2](https://m.media-amazon.com/images/I/71uPLy88T7L.jpg)
![Developing Products in Half the Time: New Rules, New Tools, 2nd Edition - Image 3](https://m.media-amazon.com/images/I/31TezqozWwL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ THE book about product development
*by J***O on October 20, 2005*

This book giver clear insights about product development in general. What amazed me when I read the first edition is that agile software development methodologies are clearly aligned with these book findings. Preston Smith and Reinertsen did an excellent job and succeded to create a better book in this new edition!Keep an eye open specially to the tools listed below(number is the corresponding chapter) and watch the link with agile processes:2. Putting a Price Tag on Time --> how to convince upper management to do small releases and work in an iterative and incremental mindset.4. The Power and Pitfalls of Incremental Innovation --> Why to be agile and how to mitigate risks described in the disadvantages section.5. Capturing Customer Needs --> Why to work jointly with all stakeholders and stay focused in minimal and iterative specifications.6. Using System Design to Compress Schedules --> Why software architecture is an important activity and why projects must be planned based on architecture.8. Organizing for Communication --> Why Co-location brings benefits most of the times.10. Controlling the Process --> why insitute essential metrics and which are these. Aligned with information radiators practice of agile software development teams.11. Preventing Overloads --> One of the best in the set. With great empirical evidence the authors explain why most managers do the wrong thing and try to mantain 100% people allocation. In this chapter he gives light to why is not a good thing to split people between various projects and what to do: control the project list religiously! The agile methodologies also say: Control the feature list of each project religiously :-) !Read this book, if you want to understand why agile and iterative development processes are the way to build most software products out there!

### ⭐⭐⭐⭐ Useful tools for shortening development time
*by B***E on August 26, 2007*

"Developing products in half the time" is a collection of tools and practices that can be used to speed up the release of your new products. The book provides a well-balanced view on how to cut the development time and especially what the trade-off is that you will probably make. Many of the tools and practice are only touched upon and would require a book on its own.Preston Smith and Donald Reinertsen start the book by tackling some important misconceptions about fast development. Their opinion is that it's not per definition good and you really need to have a good reason to speed up the development. They continue this theme in their second chapter which gives a basic financial model that they will use during the rest of the book. It explains what trade-off will be made when saving time in a particular way. The rest of the book provides practices to save development time: starting with "the fuzzy front end". In power of incremental innovation they argue that most products can probably be developed incrementally, which reduces development time and risk a lot.Chapter 7 and 8 are key to the book, they provide motivation for using cross-functional development teams. How to create these, how do they fit within the organization and where should you locate them. This concept is repeated probably most throughout the book.Developing in half time is an excellent read. It's full of small ideas which can help your development process to deliver faster and explains the trade-offs well. The only criticism to this book would be that all topics are discussed only shortly. Recommended reading.

### ⭐⭐⭐⭐⭐ Insightful & Highly Applicable
*by S***R on April 10, 2014*

I purchased Developing Products in Half the Time becaue it was one of the most frequently referenced books in a number of articles and papers that I read on rapid product development. The book begins by covering the topic of product development and the reasons there is interest in rapid product development. It then explores chapter by chapter the tools and best practices that are most applicable when trying to achieve rapid product development.I appreciated the books organization and approach because each of the tools can be consider by itself and at the same time the reader can consider the synergy between the tools. The explenations for the tools and their impacts are clearly explained, well researched, and where possible supported by quantitative data. For example when exploring the benefits of co-location there is a graph from a research project that shows how the amount of communication between team members decreases as the distance between them increases. With the tools and their potential impact so clearly laid out is easy to envision their practical application.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.ni/products/14372941-developing-products-in-half-the-time-new-rules-new-tools](https://www.desertcart.ni/products/14372941-developing-products-in-half-the-time-new-rules-new-tools)

---

*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-02-21*