---
product_id: 135693711
title: "Permanent Liquid Hair Color for Gray Coverage, Brown"
brand: "colorcharm"
price: "C$1759"
currency: NIO
in_stock: true
reviews_count: 8
category: "Colorcharm"
url: https://www.desertcart.ni/products/135693711-permanent-liquid-hair-color-for-gray-coverage-brown
store_origin: NI
region: Nicaragua
---

# Up to 30 min full processing 62 shades across 5 tonal families Liquifuse tech for deep saturation Permanent Liquid Hair Color for Gray Coverage, Brown

**Brand:** colorcharm
**Price:** C$1759
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock salon-worthy shine & flawless gray coverage every time!

## Quick Answers

- **What is this?** Permanent Liquid Hair Color for Gray Coverage, Brown by colorcharm
- **How much does it cost?** C$1759 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/135693711-permanent-liquid-hair-color-for-gray-coverage-brown)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Liquifuse Technology:** Saturates every strand for 43% more shine vs untreated hair
- • **Long-Lasting Radiance:** Vibrant, fade-resistant color that stays fresh for weeks
- • **Salon-Grade Gray Coverage:** Locks in 100% gray coverage with fade-resistant vibrancy
- • **Effortless Shade Selection:** Color-coded system simplifies picking your perfect tone
- • **Pleasant Floral Experience:** Gentle fragrance makes coloring a sensory treat

## Overview

WELLA Color Charm Permanent Liquid Hair Color uses advanced Liquifuse technology to deeply saturate hair, delivering vibrant, fade-resistant color with up to 43% more shine. Offering 62 intermixable shades across five tonal families, it ensures precise, customizable results with excellent gray coverage. The easy-to-use color-coded system and gentle floral fragrance elevate your at-home coloring experience to professional standards.

## Description

Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

Review: Highly Recommended - Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!
Review: Fantastic - Excellent colour for grey roots especially if you soften the greys with 20 developer for 15 minutes prior to colouring.

## Features

- Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair).
- Vibrant, long lasting, fade resistant results. Excellent gray coverage
- 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities
- Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes
- Gentle floral fragrance

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07NTX9C5P |
| Best Sellers Rank | #8,168 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #97 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | 4N Medium Brown |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 1,859 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Type | All |
| Item Form | Liquid |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Material Features | fade resistant |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage |
| UPC | 070018105264 |
| Unit Count | 1.4 Fluid Ounces |

## Product Details

- **Brand:** COLORCHARM
- **Color:** 4N Medium Brown
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Vibrant, long lasting, fade resistant results. Excellent gray coverage

## Images

![Permanent Liquid Hair Color for Gray Coverage, Brown - Image 1](https://m.media-amazon.com/images/I/912sliQi1wL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?**
A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to.
I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. 
When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. 
As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs.
I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for.
Have a Beautiful Wella Hair Day!

**Q: what developer do i have to buy for this?**
A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

**Q: Can you use this without developer?**
A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 
10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

**Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.**
A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Highly Recommended
*by T***U on April 14, 2025*

Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!

### ⭐⭐⭐⭐⭐ Fantastic
*by K***Z on January 2, 2026*

Excellent colour for grey roots especially if you soften the greys with 20 developer for 15 minutes prior to colouring.

### ⭐⭐⭐⭐⭐ Excellent for stubborn grays!
*by P***� on April 14, 2025*

I just love this line for my clients who are wanting to cover up their gray roots! Use with 20 volume developer and let process for about 40 minutes. Color lasts between 6-7 weeks usually, although just keep in mind, everyone's hair health is different & that may affect your results. I've seen so many negative reviews on wella colors and like 98% of them who go into detail are just operator errors. Don't dye your hair at home if you don't know what you're doing, then leave negative reviews on products bc that hurts sellers when their customers are uneducated/inexperienced. Consider porosity when applying color all over. If your hair is super porous on the mids & ends& your regrowth is virgin, you're going to have that color grab a lot darker on mids and ends compared to your roots. But in my clients case, for full root coverage- with about 80% being gray, on about a 3-4 inch regrowth...this was the perfect solution for my client. A half of a bottle with a 1:2 mixing ratio is all we needed for root coverage, otherwise you'll have a lot of product leftover. Be sure to use a color sealer and/or a color safe shampoo and conditioner when washing and rinse with cool water always to elongate color life. Hope this helps!

## Frequently Bought Together

- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Brown
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

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*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-03-03*