---
product_id: 12161753
title: "Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "C$1823"
currency: NIO
in_stock: true
reviews_count: 13
url: https://www.desertcart.ni/products/12161753-feria-multi-faceted-shimmering-permanent-hair-color-r68-ruby-rush
store_origin: NI
region: Nicaragua
---

# 3X shimmering highlights Power Shimmer Conditioner hydration Rich Auburn True Red pigment Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** C$1823
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with every shimmer – Ruby Rush that speaks volumes!

## Quick Answers

- **What is this?** Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** C$1823 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ni](https://www.desertcart.ni/products/12161753-feria-multi-faceted-shimmering-permanent-hair-color-r68-ruby-rush)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Rich Auburn Ruby Rush:** A true red auburn that blends naturally, perfect for covering roots and creating seamless color.
- • **Salon-Quality Color at Home:** Custom-blended by L'Oreal master colorists for bold, fashion-forward shades without the appointment.
- • **Top-Ranked & Loved by Thousands:** Join over 51,000 happy users with a 4.4-star rating and a #6 spot in Hair Color best sellers.
- • **Brilliant 3X Multi-Faceted Shimmer:** Experience prismatic color that turns heads with triple the highlights for unmatched vibrancy.
- • **Hydrate & Protect with Power Shimmer Conditioner:** Keeps hair silky soft and nourished week after week—no damage, just dazzling shine.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in R68 Ruby Rush delivers a rich auburn true red shade with 3X shimmering highlights. Infused with a Power Shimmer Conditioner, it hydrates and protects hair from damage while providing salon-quality, bold color results at home. Highly rated and a top seller, this kit ensures vibrant, multi-dimensional color that lasts.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: Exactly as I hoped it would turn out - Turned out perfect. I was a bit fearful it would turn out like the box cover-an un-natural bright orange but it turned out a natural copper red color-which I was hoping for. Beautiful-and my hair is silky soft after.
Review: Pretty color . Saved me from shaving head - Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall

## Features

- Never dull or flat
- Multi-Faceted Shimmering Color
- Never wrecks or ravages

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B000KOQ3MA |
| Best Sellers Rank | #390 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,401) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | CX |
| Manufacturer  | L'Oreal Paris Hair Color |
| Product Dimensions  | 6.5 x 3.5 x 2.7 inches; 9.3 ounces |
| UPC  | 071249217924 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** R68 Ruby Rush (Rich Auburn True Red)
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81pqAre69DL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Exactly as I hoped it would turn out
*by S***G on January 30, 2026*

Turned out perfect. I was a bit fearful it would turn out like the box cover-an un-natural bright orange but it turned out a natural copper red color-which I was hoping for. Beautiful-and my hair is silky soft after.

### ⭐⭐⭐⭐⭐ Pretty color . Saved me from shaving head
*by I***S on January 19, 2026*

Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall

### ⭐⭐⭐⭐⭐ Not for gray or highlighted hair
*by B***E on December 23, 2025*

I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AB Chic Auburn Brown, Pack of 1, Hair Dye

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**Shop now:** [https://www.desertcart.ni/products/12161753-feria-multi-faceted-shimmering-permanent-hair-color-r68-ruby-rush](https://www.desertcart.ni/products/12161753-feria-multi-faceted-shimmering-permanent-hair-color-r68-ruby-rush)

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*Product available on Desertcart Nicaragua*
*Store origin: NI*
*Last updated: 2026-02-08*