How do we know this is genuine as so many toiletries are copied and tye company controls distribution tightly?

[Updated info post-Brexit] Hi, Eltamd confirm that Amazon is currently its only official stockist in the UK. This applies to items which state 'dispatched from and sold by Amazon', not to other online retailers who use the Amazon platform. This distinction isn't obvious from the way Amazon presents products on its website. Other online retailers may sell genuine Eltamd products but there is no authenticity guarantee and no real way a customer can check either. One thing to consider; there is sometimes a significant price difference between retailers. For example, at the time of writing this answer, an unauthorised retailer is selling a different Eltamd product for around £33 where as the official Amazon option for the same product is £48. Given UK customs duties, international postage costs, business overheads etc, it's difficult to see how a business could sell a genuine product legitimately and make a profit (the Eltamd website currently sells this product at £33 before taxes and international p&p). I recently purchased an Eltamd product from an unofficial online retailer on Amazon. The product I received seemed to be genuine at first but its performance over three months is neither here nor there to be honest. I wouldn't buy it again as I'm not convinced it's genuine, which is very important as it's a suncream I'd rely on in summer. It also did little for my skin otherwise. Another person I know who has bought an Eltamd moisturiser from unofficial source has said said her skin had a bad reaction to it. Of course, the risk is up to you. At the moment, the only way to be sure this product is genuine is to buy 'dispatched from and sold by Amazon', from another authorised stockist (see Eltamd website) or direct from the company. I hope this helps.

Does it come like the picture?

Yes. Pump bottle (packaged in a box),

What are the ingredients please?

Ingredient Insights Bromelain: Enzymes found in pineapples that work as an anti-inflammatory and reduces inflammation. Adds the foaming feature, leaving skin silky smooth Ingredients: Purified Water, Sodium Cocoyl Glycinate, Acrylates Copolymer, Sodium Cocoyl Apple Amino Acids, Methyl Perfluoroisobutyl Ether, Magnesium Silicate, Methyl Perfluorobutyl Ether, Bromelain, Dimethicone Copolyol, Polyhydroxystearic Acid, Isononyl Isononanoate, Ethylhexyl Isononanoate, Sodium Cocamidopropyl PG-Dimonium Chloride Phosphate, Phenoxyethanol, Sodium Hydroxide, Capryloyl Glycine, Undecylenoyl Glycine, Sodium Bisulfite, Fragrance

Manufacturer	EltaMD
Package dimensions	16 x 6.4 x 6.3 centimetres
Package Weight	0.25 Kilograms
Item dimensions L x W x H	5.9 x 5.9 x 10.2 centimetres
Item weight	7 Ounces
Brand	EltaMD
Format	Foam
Volume	207 Millilitres
Scent	Fresh
Skin type	combination^dry^mature^normal^oily^sensitive^young
Special features	hypoallergenic, natural_ingredients
Speciality	Natural
Target audience	women
Item model number	03520
Product Dimensions	5.87 x 5.87 x 10.16 cm; 198.45 g
ASIN	B004HLSZYQ

Foaming Facial Cleanser, 207 ml

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