

🖤 Elevate your lash game—because your eyes deserve the spotlight.
IT Cosmetics Superhero Mascara in Super Black delivers volumized, lengthened lashes with a buildable, clump-free formula. Infused with biotin, collagen, and polymers, it strengthens and conditions lashes while a precision curved wand ensures perfect lift and separation. Ideal for all skin types, this non-water-resistant mascara offers all-day smudge resistance and a bold, jet-black finish.










| ASIN | B01AKTZFZU |
| ASIN | B01AKTZFZU |
| Benefits | Lashes look longer & volumised with a power brush for lift, separation & a buildable formula for custom results. |
| Best Sellers Rank | 16,393 in Beauty ( See Top 100 in Beauty ) 235 in Mascaras |
| Brand Name | IT Cosmetics |
| Colour | Black |
| Container Type | Tube |
| Coverage | Volume |
| Customer Reviews | 4.3 4.3 out of 5 stars (11,356) |
| Customer reviews | 4.3 4.3 out of 5 stars (11,356) |
| Date First Available | 3 Feb. 2016 |
| Global Trade Identification Number | 00817919014642 |
| Is discontinued by manufacturer | No |
| Item Dimensions | 50 x 50 x 28 centimetres |
| Item Form | Liquid |
| Item Volume | 9 Millilitres |
| Item Weight | 0.05 Pounds |
| Item model number | SG_B01AKTZFZU_US |
| Manufacturer | It Cosmetics |
| Manufacturer | It Cosmetics |
| Mascara Wand Type | Curved |
| Number of Items | 1 |
| Other Special Features of the Product | Volume-enhancing |
| Package Type Name | Tube |
| Product Dimensions | 50 x 50 x 28 cm; 22.68 g |
| Skin Type | All |
| Specialty | Volumizing |
| UPC | 817919014642 |
| Unit Count | 9.0 millilitre |
| Water Resistance Level | Not Water Resistant |
D**Y
At last! I’ve found a great waterproof mascara
I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!
M**S
A bit pricey but worth it
Arrived before the delivery date. Well packaged and therefore arrived in good condition. I was sceptical about the claims made about this mascara. However I was pleasantly surprised. It gives lashes volume and length and really makes a difference. I have sensitive eyes but it did not affect them. I often find mascara can make my eyes run but this was not the case with this product. It lasted all day without smudging. A bit pricey but worth it.
D**E
Best Mascara I've ever used
This mascara was recommended and I was slightly apprehensive about spending £21 for a mascara. On the first application, I realised it was worth every penny. The only mascara that has instantly lengthened the look of my sparse lashes (I'm nearly 60) I would highly recommend.
G**W
I love mascara - I like this one but after hearing ...
I love mascara - I like this one but after hearing great reviews - I am left feeling a little let down.
L**T
Dramatic eyes!
A mascara for dramatic effect! I do have fairly long eye lashes but the effect of this is pretty outstanding. Thicker and longer and easy to apply, I think this mascara is possibly the best I've used. However, I'm not using it for daytime...it is a night time look, for me at least. But then I'm a sensible mum of three so not looking for dramatic big eyes at work!
L**N
Mascara
Not as good as used to be bit clumpy
M**N
Super!!
I bought one of these ages ago and it made my lashes long and thick even after one coat and my lashes are a bit sparse,however I couldn't get along with the curved brush,happy to see the brush is now straight which is much better,yes its pricey but more effective than any mascara ive bought before,very pleased with it!!!!
B**M
Fake
I have had this mascara before and loved it so I was delighted to see it in the Prime sale. This one, however, is a fake. It’s thick clumpy and doesn’t seem to have the spigot thingy which wipes the brush. Don’t bother.
C**N
Bel effet comme tous les produits de cette marque
L**0
Trop heureuse qu’il soit enfin en vente sur Amazon. Le meilleur mascara. Fait vraiment du volume et allonge, pas de paquet. Vaut son prix. Je l’achète depuis des années , c’est le meilleur que j’ai essayé. Je le recommande à tout le monde autour de moi, et les retours sont toujours très positifs.
A**N
Love this mascara. Always makes my lashes look longer and more full.
F**A
Mascara meraviglioso, super nero e volumizza tantissimo le ciglia. Di solito non si devono fare troppe passate, invece con questo più ne metti e meglio è. Lo uso da anni, assolutamente il top!!
Y**L
Máscara de pestañas super buena deja las pestañas largas y separadas no pegajosa. La verdad que es un acierto me ha encantado el producto super recomendable
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