Theorie Purple Sage Brightening Shampoo- Balance, Tone & Brighten Blonde, Silver, Grey, Bleached, Color Treated or Highlighted Hair, Eliminate Brassiness & Yellowing (13.53 Fl Oz (Pack of 1))

Product is amazing! Upon first use my hair is brighter and more body. The scent is amazing. It’s something to use 2 days out of the week because if used more than that your hair will begin to turn pink ( if you like pink then it’s a good thing) It’s hard to find this product anywhere so when I found it here on Amazon I had to purchase. I do think it is a bit pricey. First time I purchased at a store it was for 5.99. I’ve used several other brightening product but none have been in comparison to after once use you can see fast results. Just wished it was not so pricey!

I have been buying this product since 2017 and havent gone back to any other purple shampoo/ conditioner since. This product really helped me keep my color and remove any brassy gold tones. The scent is really nice as well. My friends ask what hair treatments I use because my hair is so shiny and soft. I have really decreased on purchasing many hair products and have stuck to my basic favorites, this duo will always remain in my go to hair care favorites.

I love this shampoo! It makes my gray hair shiny and manageable. It is one of my “old lady indulgences”!

I love this shampoo! Smells amazing. Works great on my gray hair.

Not great for very light blonde and silver hair because it darkened it. Also not great for curly/wavy hair because it seemed to build up on hair and relax the curl. Would recommended for gray or medium blondes, and kinky curly to weigh down and relax the curls.

The shampoo is good, but it was poorly packaged, the lid opened and stained the rest of the package. The items are ruined.

My favorite purple shampoo ever, works wonders. My coworkers asked if I died my hair because it toned so well after one use. It doesn’t dry my hair out either. I typically only use it about once a week but I only wash my hair every 3 days or so. Only downside is that it came leaking but I didn’t lose much product. I overall love the brand theorie for my hair, I have bleached long blonde wavy hair that’s moderately thin and it keeps it soft and hydrated. Note- If you’re comparing brands, I tried the purple edition from Rusk and it dried my hair out really bad.

Great shampoo for grey/silver hair.

J’aime bien ce produit pour mes cheveux mais c’est vraiment le shampooing que je voulais recevoir et non l’après shampooing