ZAG

Very good book on Brand Differentiation. Gives you enough insights and food for thought to think differently. High price though. Atleast 4 times the price they should be charging for Kindle in India. Though, as a top 1% marketer you will get enough value from this book.

This is one of the best books applicable to any disciplines. Infact for the seldom readers out their, this is an easy and stress free read. It talks about how brand building is important in a business. Core of this book is when everyone is zigging, how can you ZAG? How can you be a fish in blue ocean among a lots of fishes in red conjusted ocean. Cutting short the spoilers, I would say, Go for it!

Good one

Content is more about packaging than insight for a practicing marketer. Disappointed. Don't buy it if you want a serious read.

This is an excellent book. This is by far the best book I've read on how to differentiate your brand or services. The book is easy to read and yet profound. Essential reading for any startup

Das beste Buch, das ich bisher über Marketing und Branding gelesen habe

Changed my perspective on my business! Such a great guide for busy owners that want to their brands to make an impact.

この本は、著者の前著を読んでいなくても支障なく読める。 図解もシンプルで、わかりやすいので、日本語版を待たなくても良いと思います。 ただ、最後のほうに、シンプルにまとめた部分があるので、ここだけ読んでも全体が理解できると思います。 見出しと本文内容の中間的な箇条書きというイメージです。

Seguindo o Brand Gap, o Brand Zag é ótimo para quem precisa de insights de inovação em gestão de marcas e estratégias de branding.