Color Ultime Hair Color Cream, 5.28 Cocoa Red (Packaging May Vary)

I was at a meeting, and I met a gal with this beautiful red hair, after talking a while I told her I loved her hair, great color. She told me about Schwarzkopf. Said she's been using for years. Well, I'd been bored with my 3 colors on my head. Gray(at the roots) brunette with blond highlights. for many years. Well I'm happy to say I'm now a red head, and even my son gave me a nice complement without asking. I love this color, Don't be afraid to try something different. It leaves your hair silky, smooth and soft. I feel sexy and 10 years younger. I'm a senior. Go for it girl!

After going white in my 30's I have used Nice and easy 108, 109 and 110. For years. Recently they changed their scent and I can't stand it. So I tried this, I was expecting the worst. I was Amazed! No burning, itching or bubbling. The dye is thick, I used 3 boxes to cover my hair, but its 10 inches past my shoulders and thick. The dye reminded me of cake frosting, no drips, smooth and the twist top was much better than cutting off a tip. The smell during and after is mild. The Color is Amazing. Normally I am still having white non dyed hair, this covered and was Natural. It's also much more affordable. My hair feels nourished and moist, no dry brittle issues. My skin wasn't dyed, so no ring around my neck and face. No rash, because although I am going white, I am a ginger, and my skin usually is irritated. This didn't do that, my skin wasn't affected. So far, 5 stars all the way around. I will be buying this again.

I can only get this color on Amazon and only when it's available! That stinks because I ve been using this color in my hairs for years and with my color it fades so well! Looking good for months. So disappointed in can only get it every once in awhile! That's the only reason why I gave it 4 stars.

Transitioning from a light brown base, I was a tad nervous about the outcome, especially with my hair's penchant for pulling orange or copper tones. But the results? Absolutely smitten! Three washes down, and it's as vibrant as day one, challenging the very definition of fade-resistant. But let’s talk about the unsung hero here: the conditioning treatment. Can we have a standing ovation, please? My hair hasn't felt this silky and lustrous in months, and that's saying something. I’m half-tempted to stockpile this little gem of a conditioner—yes, it's that good. Whether it was the rich, lasting color or the conditioner that swept me off my feet, I can't decide. But together, they're the perfect duo for anyone looking to add some pizzazz to their hair routine. Two boxes next time, for sure—long hair problems, am I right?

Found on Amazon! I really really wanted to find this exact color, searched online in the stores near me, no one has it and I settled for the nearest color to this. I took it home and decided that it was the wrong shade of red for me. I wanted to color my hair immediately! So I returned that one and was glad to find out that Amazon had next day delivery for this item. Result is the quality of a salon color, it has a color boost, a conditioner that makes it healthy and shiny. The formula doesn't have the fumes like some haircolor does. I will order it again definitely.

I actually used Velvet Brown but I purchased macadamia brown but I was able to find it at CVS, nevertheless I’ve used the ULTIME box colors in VINTAGE RED, MAHOGANY RED, and now in VELVET BROWN. These are some of the best colors I’ve ever used the reds last long and are vibrant even on medium brown hair which mine is with gray at the temples, covers very very well. I wanted to go back brunette so I bought macadamia but with the shipping being so long because of covid I bit the bullet and went to CVS and got velvet brown and I love velvet brown, when I used it over the vintage red obviously it’s a bit more reddish than usual but the color is beautiful and a perfect chocolate warm brown and I just really enjoy using these colors. I always check to see if it recommends for gray hair if it doesn’t I wouldn’t use it on my grays, this one did an awesome job and it’s a real brown not black but of course it all depends on your starting color and if it’s already colored etc. always start at roots and then at the end add to your ends it never fails to work for me.

The color that came out was lighter than the box depicted. Also, the color did not last as long as their other line.

I am a 69 years young natural strawberry blonde who doesn’t want to go silver just yet! This is my go to summer look with a shade darker in winter…always getting compliments!

My favorite go to brand for hair products especially for color. More than over Exceeded my expectations, which were in the highs already. Very Deep Rich Multidimensional color 4.1 Rich Brown Ultimate Intense

Very good

J ai rien de plus a dire j ai toujours pris cette marque et je vais continuer a la prendre

The dye on your hair fades soon. It lasts just around 10 days and you have to renew it.

took a chance with this brand, never again! the colour turned out horrible and my hair extremely dry. The worst hair dye I have ever used. I purchased 2 different colours from this brand and both were terrible.