








🧲 Unlock endless style & stories with every flip!
The Story Magic Wooden Dress-Up Doll by Horizon Group USA features a double-sided magnetic wooden doll with over 40 outfit and accessory pieces. Designed for ages 4+, it includes an interactive wooden diorama stand and a mini story maker to inspire imaginative play and storytelling. Perfect for travel and creative adventures, this premium set encourages open-ended play and cognitive development.










| ASIN | B084DZC34B |
| Age Range Description | Baby |
| Best Sellers Rank | #6,374 in Toys & Games ( See Top 100 in Toys & Games ) #5 in Magnetic Dress-up Dolls |
| Brand Name | Horizon Group USA |
| Color | Wooden Dress Up |
| Customer Reviews | 4.4 4.4 out of 5 stars (3,550) |
| Educational Objective | Creative Thinking |
| Global Trade Identification Number | 00194356012432 |
| Included Components | Double-sided wooden dress-up doll, over 40 magnetic outfits and accessories, a stand, diorama box with double-sided play scene |
| Is Assembly Required | No |
| Item Dimensions | 11.5 x 1.25 x 9.25 inches |
| Item Type Name | by Horizon Group USA |
| Item Weight | 0.65 Kilograms |
| Manufacturer | Horizon Group USA |
| Manufacturer Maximum Age (MONTHS) | 1200.0 |
| Manufacturer Minimum Age (MONTHS) | 48.0 |
| Manufacturer Part Number | 201243 |
| Material Type | Wood |
| Model Number | 201243 |
| Number of Players | 1 |
| Operation Mode | Manual |
| Power Source | Manual |
| Set Name | Story Magic |
| Size | Wooden Dress Up |
| Supported Battery Types | No batteries required |
| UPC | 194356012432 |
| Unit Count | 1.0 Count |
J**L
Great for long car rides and elsewhere
I bought this for my freshly turned 5 year old for a long car ride. When it shows up it has three or so sheets of magnet pieces that need to be punched out. So if you're buying this for the car or plane make sure you open it and set it up before getting it into the car. I pushed all the pieces out and stored it in the tin which made it easy to carry around. It kept her busy throughout the car ride allowing her to make up stories with the pieces. I could also switch them out to keep it new and exciting. The magnets are strong enough for the case that it comes with but might fall off with some shaking. This would also be great for plane travel or to keep busy in a doctor's office or restaurant. It still holds her attention a year later and fits nicely in her backpack on the go.
A**S
Hours of Imaginative Fun — My Kids Can’t Get Enough!
I bought the Story Magic Dress-Up Dolls Playset for my daughter, and it has quickly become one of her favorite toys! Right out of the box, the set impressed us with its bright colors, cute characters, and variety of outfits. Everything feels sturdy and kid-friendly — no flimsy pieces that fall apart after a day. What I love most is how this playset encourages creativity and storytelling. My daughter (age 5) spends hours mixing and matching outfits, inventing new stories, and playing with the dolls. It’s one of those toys that keeps her engaged without screens, and it’s amazing to see her imagination take over! The pieces are also easy for little hands to manipulate, and the outfits are designed so they stay on the dolls during play. Cleanup is simple, and the set stores neatly when playtime is over. This playset has been a huge hit at home and even entertains well during car trips and visits to grandma’s house. If you’re looking for a fun, creative, and well-made dress-up doll set, this one is absolutely worth it — five stars!
W**F
Great toy!
I love this!! Perfect for any little girl! It provides lots of imaginative play!!
K**R
Thin magnetic sheets
This is a good product except for one thing. The dolls and accessories are colorful but made on thin magnetic sheets. An adult needs to punch them all out. My 6-year-old niece was excited with all the choices of dolls and outfits. I am worried that when she uses the magnets, they will tear from placing and removing them from the metal case.
A**.
Cute
Very cute. My goddaughter loves it
K**K
Decent, needs stronger magnets
This set is good for travel, as the pieces can all be shut away and the case doesn't pop open easily. My 4 year old enjoys all the accessories and dressing up the dolls. The dolls will stick to the case firmly, but layering the outfits on top of that can be tricky since the magnets aren't very strong.
L**Y
Lo compré para que mis niñas estuvieran entretenidas en el avión y funcionó perfecto!
L**G
Harder than expected
Gift
M**R
Muy bonito y a buen precio
M**R
A mi hija de 4 años le pareció muy divertido y le mantuvo entretenida un rato largo lo recomiendo jeje
J**N
The clothing couldn’t be attracted magnetically. The magnetic attraction is only between the metal tin and the doll. Subsequent layers are not attracted and fall off…
M**W
بعض الصور مغناطيسها لا يعمل
B**S
the shoes dont stick to well . But thats ok
Trustpilot
Hace 1 mes
Hace 2 semanas