

🌈 Unleash your boldest self with Directions Lilac – where vibrant meets vegan!
La Riche Directions Lilac is a semi-permanent, vegan hair dye offering 88ml of intensely bright lilac color. Trusted for over 30 years, it features a tamper-proof lid and a wide opening for easy application. With 36 mixable shades, cruelty-free certification, and clear instructions included, it’s the go-to choice for millennial professionals seeking ethical, customizable, and vibrant hair color that fits their dynamic lifestyle.
| ASIN | B00155T45Q |
| ASIN | B00155T45Q |
| Best Sellers Rank | #1,016,383 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7,235 in Hair Color |
| Brand Name | Directions |
| Color | lilac |
| Container Type | Tub |
| Customer Reviews | 3.9 3.9 out of 5 stars (2,474) |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 05034843001127 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All, chemically-treated-hair |
| Is Discontinued By Manufacturer | No |
| Item Form | Liquid |
| Item Weight | 0.11 Kilograms |
| Item model number | 4206 |
| Manufacturer | La Riche |
| Manufacturer | La Riche |
| Material Features | Vegan |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions | 2.17 x 2.17 x 2.76 inches; 3.88 ounces |
| UPC | 737003346957 796433449492 784179779546 787734493147 799891527078 776578812870 054003449632 885478076203 785525939690 885268706730 785217388263 784922733757 880147816838 |
| UPC | 737003346957 796433449492 784179779546 787734493147 799891527078 776578812870 054003449632 885478076203 785525939690 885268706730 785217388263 784922733757 880147816838 |
| Unit Count | 1 Count |
L**S
love the color
I love this color, but no to get this color you must bleach your hair, and to get the color that I wanted I had to leave it on for about 2 hours. To keep this color from fading I use Wen hair products, it keeps the color from fading, and I use almost a whole jar to color my short bob.
A**Y
lilac hair colour
I love this color! it was just what I had expected (perhaps a little more vibrant than in the picture). but as always the color doesn't seem to last very long.
A**R
HORRIBLE
The color for one had a very grey tone to it. The color almost washed out completely third wash: one bottle of this only covered ONE layer of my hair. Very dissapoint I would advise against this product
M**.
Didnt last long
The color is beautiful and exactly how i pictured it on REAL hair, however I had to redye my hair every 3 days to keep the same, vibrant color. Keep in mind I am a brunette and had to excessively bleach my hair. Blondes will have NO problem with this product.
A**A
Lilac hair for the win!
it made my blonde hair turn lilac and it was so gorgeaous and beautiful... but then i took a shower and it washed out and toned my hair to silver., just as pretty but i wished the lilac lasted longer
S**O
Lilac
I bought this product in lilac. While it was a lovely color, the color didn't stay too long and hen it faded, it was an ugly light purple/ gold color.
B**S
Nonetheless a nice color
Toned my hair to a decent blonde but it requires multiple applications to stick. Nonetheless a nice color
J**S
Love the color
Came out beautifully. Did it on the 1st and color is still strong. Put it on over silver hair and used one jar on chin length hair for about an hour.
G**A
Colore bellissimo, facile da usare, non rovina i capelli e ha un buon profumo.
A**H
J'ai choisi la teinte "Lilac" et je suis satisfaite du produit, la couleur correspond bien à la photo. Bonne qualité, colore bien les cheveux et ne tâche pas les vêtements.Au niveau de la tenue c'est une couleur pastel donc ne tiens pas plus de 1/2semaines. Je recommande ce produit et cette teinte.
☆**☆
This product is written as 6 x the amount...very misleading when you recieve one after believing you had a bargain for a top brand..the tubs are also very different ive been using this brand over 20yrs and never deen this tub...
C**N
Application : j'ai mélangé 1 pot entier avec environ la même quantité d'après-shampoing (conditionner), appliqué avec des gants sur mes cheveux et ai laissé poser 1 heure. A noter que j'avais les cheveux décolorés dès le début. Le résultat est plutôt satisfaisant, une couleur globalement plus froide (agit comme un toner gris) avec quelques mèches qui ont bien pris la teinture violette. Si je devais recommencer, j'aurai acheté 2 pots plutôt que 1 parce que pour ma longueur de cheveux la quantité était peut être insuffisante. J'ai souhaité rapidement faire dégorger la couleur, c'est pourquoi j'ai lavé mes cheveux 2 fois par semaines, 2 shampoings par douche. Au bout d'un mois, je peux dire que presque tout le violet est parti. Mes cheveux restent globalement encore très froids (gris) et une ou deux mèches rebelles sont légèrement bleues (j'ai essayé de les montrer sur les photos). Bonne expérience capillaire à toutes !
F**A
Usata come tonalizzante sul biondo, funziona molto bene
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