100% PURE Cream Foundation Concealer Face Makeup Medium to Full Matte Coverage - Rich Hydrating Balance for Dry Skin - Vegan Fruit Pigmented Alpine Rose Color (Fair with Cool Undertone) - 0.32 oz

Knowing it's pure and clean makes cost point ok because you do not need a lot. Feels good on skin. Nice product!

I’m very picky about foundation. I have dry skin and have a hard time finding one that will not collect or get patchy and move around. I’ve tried tons of high end organic brands. This is one of my top 5 favorites. Others I like are kier wies & shappos paradigm, and little stuff 4 I / Etsy. I’ve tried vapor and some others I liked but didn’t work for me. Bit this.... This looks great even on my skin type. Id say medium coverage for those with some freckles and sun spots, and build able to full. Stays where I put it makes my skin look healthy and a little luminous. Which I like. I use my fingers and have used a foundation brush to pull off my fingers. Both applications work well. Think it needs the heat to soften it up and get it out. Packaging is pretty. If you’re looking to wear something nice that doesn’t have fragrance or disappear after a few hours I’d say go for this. I’m very happy I did. Looks nice all day and can’t tell I have a thing on. Doesn’t collect around eyes laugh lines or dry patches. Very impressed and surprised by this brand. Have to note I was worried about having a reaction to it since I’m allergic to many fruits and vegetables but no reaction at all. Have used for a few weeks.

Love 100% pure products, but on this container it is very cheaply made. The silver tin is shedding bits of silver and going into the product. Not a good thing. That is why I gave it 4 Stars. I will call the company and let them know about this. Otherwise, I love the purity that100% pure offers. No chemicals in their products, ever. Safe, Pure, & Simple. If other women stopped buying products with chemicals in it; then companies would be forced to change their ingredients to pure & simple. After all, we are made all natural. Let’s keep it that way. :)

Nice coverage without feeling heavy

Love this

To small !

This is hard as a brick. Couldn’t use.

I was super excited to try this product because of the clean ingredients. I ordered shade "alpine rose" and unfortunately received "golden peach..." I would order from 100% pure website to avoid the hassle of having to return and wait for the right shade to come.