Faith in Nature is a brand of hair care shampoos and conditioners that feature organic ingredients and natural extracts. The company's products are meant to clean hair and scalp without the use of sulfates, which is a chemical found in most shampoo and conditioner products. They also promote products that are cruelty-free, vegan, and gluten-free. The brand is also dedicated to helping those with alopecia by selling their products for free. They have a section of their website that highlights different hairstyles that people can try as well as a forum that people can use to talk about how they feel about their alopecia. Faith in Nature also has a partnership with the Alopecia Areata Foundation to help those with alopecia. The brand was founded by a woman named Kim Keller who lost her hair at age 18 due to alopecia. She went on to become a successful entrepreneur and founded the company in 2008 with a vision of helping women gain strength through their hair. The website states that people often buy their products because they want to support a cause or they feel guilty for using shampoo that dries out hair or has harmful ingredients. In addition, the website states that the products work well for individuals who have been through cancer treatments, have allergies, have been victims of domestic violence, or have been exposed to toxins from toxic exposure. Faith in Nature is known for its effective line of shampoos and conditioners that are natural and feature organic ingredients like coconut oil, olive oil, shea butter, and argan oil. The lipids found in these oils help create an outer layer on the hair that protects it from further damage by strengthening the hair strand while adding shine. The shampoo comes in different scents like "Gardenia" and "Lavender Vanilla" while the conditioner comes in scents like "Aloe Vera" and "Calming Lavender."